Yours is Designed for the Environment


This has been an exciting month at Dell, not only because we launched some new notebooks, desktops and workstations, but also because we made great progress toward our commitment to become the greenest technology company on the planet.

We expanded our ‘Plant a Tree for Me’ program to Europe, launched a global zero-carbon initiative and announced a new company policy that requires primary suppliers to report CO2 emissions data during the quarterly business review process. We also started a new dialogue with our customers to help us build the “greenest PC on the planet,” something you’ll be hearing more about in the coming weeks.

On Wednesday, Greenpeace International gave Dell high marks for ongoing environmental initiatives in its latest Green Electronics Guide. In the report, we rank ahead of our industry peers, based on our recycling and design for the environment programs. Take a look at the current Greenpeace rankings and let us know what you think.

With all the excitement surrounding our new products, we also wanted to point out a few environmentally-smart features:

  • LED Display: Customers who purchase the super thin 13.3” XPS M1330 notebook have the option of adding a WXGA (1280×800) light emitting diode (LED) backlight display, a state-of-the-art, environmentally-smart feature that’s halogen-free and uses up to 15 percent less energy compared to cathode fluorescent lamp displays.

Another new technology we’re committed to is solid state drives. They feature improved reliability and better performance than traditional hard drives overall. We support the technology on most comprehensive set of products in our industry, including the XPS M1330, the Latitude D430, 630 and 830 notebooks, and the Precision M4300.

  • Energy Star 4.0: Corporate customers who prefer the Latitude D430 and Precision M4300 can configure their systems to meet the Environmental Protection Agency’s (EPA) new Energy Star 4.0 standard. We’ve also added the Dell Precision 390, 490 and 690 to the list of Energy Star 4.0-compliant systems ahead of the EPA’s July 2007 deadline, giving customers the most comprehensive selection of Energy Star 4.0 products in the industry.

Our challenge to you: Keep the pressure on. Share your thoughts, ideas and comments. Visit Direct2Dell, IdeaStorm and DellEarth. Tell (or show) us how we can strengthen our partnership for a cleaner environment. We’ll not only listen…we’ll keep raising the stakes for our friends and competitors to join us along the way.

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12 thoughts on “Yours is Designed for the Environment

  1. I’m seriously considering giving DELL another chance. The XPS M1330 looks really good. I read somewhere that the only problem is that this laptop is only LED Backlit and not really a LED display.

    I’m not much of a hardware geek, so I was wondering if someone could elaborate on this.

  2. I am excited that Dell has been taking these steps to help the environment, while still providing customers with new innovative products.  The only thing I have run in to so far (which involved a Latitude D830 notebook) is that technical support isn’t being properly trained on the new products before they are being shipped out.  I called in and asked a very simple question…How do you restore your system from the Vista restore partition that came on the Latitude D830.  The short answer is that the tech told me that restore partitions are not an option on the Latitudes and that I don’t have one.  That’s odd…I was looking at a drive D: that I didn’t create that was about 1.3GB and was labeled Vista Restore.  Hmm…I think there is a communication gap somewhere.

    Don’t get me wrong, I’m not trying to ding Dell at the same time I compliment them.  I am just asking that if need be, hold the product back for another month so ALL of your tech staff can be properly trained next time.


  3. This actually has little to do with the specific post above but some feedback I felt needed to be shared with Dell in this open forum as a company who values communication with the consumer. 

    You desperately need to reevaluate your student pricing policy.  I am a student (obviously) who is in need of a new laptop.  I am a long time Dell customer and had been leaning towards the smallest XPS and then firmly in the camp to purchase following the newest release with the 13.3″, not only one computer, but two (one for my sister who is beginning her freshman year next fall).  However, I am unable to get a student discount for that computer and customize it.  Your customer service reps where highly unhelpful and essentially told me I was out of luck, while acting disconnected the entire time. 

    Congratulations Dell, you’ve taken a long time customer and destroyed his brand loyalty.  So you can say goodbye to my $6,000 in revenue and can be sure this will be broadcast all over the blogosphere.  I’m going to go buy an HP now, who will actually give me the student discount I want.

     A seriously dissatisfied longtime customer,

    Chandler Koglmeier
    [email protected] 

  4. More leftist dribble.  How about creating a Christ friendly PC, as saving the earth doesn’t get you to heaven.


  5. To David: stop for a second and think. This has nothing to do with politics, and everything to do with supply and demand.

    The market wants/demands ROHS, Energy Star etc. compliant systems and tada.wav, Dell starts offering them.

    I’m constantly baffled by how many people think a publicly traded company has any political allegiance at all.


  6. Wow, none of the 4 previous comments really relate to the subject of this

    • To j2r, LED displays are not used for computers because of their cost,
      resolution and size. OLED is gaining ground, but still has some hurdles (life
      span) to overcome before becoming usable computer displays. LED backlighting,
      however, offers energy savings and thinner screens over fluorescent lighting.
    • To Chandler Koglmeier, I too would like to see discounts for students here
      at the University of Waterloo in Ontario (faculty get discounts, but not
      students). But I’m also a realist.
    • To David, just have your Dell Baptized.
    • To Dell, I commend any company that acts to
      improve/reduce their impact on the environment. Through this post, I discovered
      the Dell Earth website with links to Dell environmental initiatives in various countries.
      However, why is this information so hard to find? I think Dell should slap some
      type of “green” logo on the main page of each of their international
      sites, linking to these initiatives. Everyone should be able to easily find
      information regarding recycling or donating a used computer.


  7. Love the new DELL products, have already place my order for the XPS1330, Crimson Red. This is much better DELL, well done, keep listening to your customers and innovating.

     Love the Inspiron colour choices too!

    Yes I am a DELL fan anyway, but at last you have the products to make DELL an easy choice. 


  8. XPS M1330 – Ethernet 10/100 only – NO WAY


    I am truly amazed that you bring this machine out with 10/100 ethernet only. The machine is still a bit on the heavy side but I might have considered it. With 10/100 only though: NO WAY. Dell has lost my business. 

  9. It amazes me just how little DELL cares sometimes about its higher end products.  For a company that talks about how they wish to be Energy-efficient and friendly, I’m going to take a very unusual stance on this issue.  While I am in favor of DELL being environmentally friendly, which will help reduce CO2 and other emissions, perhaps the best way for DELL to aid in this energy-efficiency campaign is to find better ways to dissipate heat in products without having to underclock parts (As was the case with the 7950GTX, which became 575MHz core / 600MHz memory as opposed to nVidia’s stock specifications of 575MHz core / 700MHz memory).  Although this can be viewed as idiot-proofing, or whatever euphemism is used by DELL to say that it can save energy and prevent excessive claims, it still causes a performance hit that a true gamer can take notice of.

    If DELL were to make for XPS notebooks and desktops an available “Arctic Silver 5” option, heat and other forms of pollution would be reduced by significant margins.  As stated on Arctic Silver’s website, they claim to be able to reduce the temperature inside the CPU and GPU by up to 10 Degrees C, and several indepenedent magazines and testing agencies, as well as thousands of tool-inclined DELL XPS owners have been able to verify such results.  Although the majority of people who buy DELLs may not know what Arctic Silver is, or what it does, having one of those videos that is provided for the nearly infinite available options that explain what Arctic Silver does and how it can benefit both the user’s experience and reducing a computer’s heating problems.  As a fringe benefit, if DELL wishes to reduce emissions and pollution, reducing heat in this inexpensive and easy to allow option (especially if it’s done at the factory) will reduce heat, pollution from heat, and parts being thrown away due to overheating.

    Furthermore, while we’re on the topic of reducing emissions, I’ve noticed a lot of the “truly low energy” laptops are located in the latitude line of the Small Business section, away from where a typical home customer would look.  For DELL to truly be able to expand their “green trackpads and mice” a move to put these low-power processors as options or even whole-line computers should be implemented.  Even if they become “inspiron 1420LP” (For “LOW POWER”) and “inspiron 530LP”, it would show that DELL is committed to not only energy consciousness in the business sectors, but also to home users as well.  They could have celerons, or basic-level santa rosa processors, integrated cards, etc., or even have energy efficient entry level graphics cards.  However for a market to grow, much like the ubuntu market, there needs to be an input from a large, influential company on the par sizewise with DELL.

    At the same time, when consumers such as myself choose to undertake tasks designed to prevent heat issues and thus reduce pollution and excessive energy usage, we’re met with a vehement “That is not recommended” by DELL technicians.  I’m not sure whether this is to protect DELL from those who fail to grasp the concept of reading instructions on proper application and maintenance of arctic silver’d CPUs and GPUs, or if it’s out of sheer lack of knowledge about the product.  Many computer companies specialising in the high-end computer models (ie: sager, voodoopc, falcon-northwest, etc.,) voluntarily will put coolants on their CPUs and GPUs, or will allow their customers to self-apply said cooling solutions with the aid of a specially trained and competent technician.  By doing so, this will allow the consumer to learn about computers while enabling a process that will help in the reduction of pollution via heat, which in turn will again reduce the number of trashed parts.

    DELL is sitting on an idea that could be omnipresent, reaching from the ultra-low power processors that could allow for people to maintain computer use while being easy on the electric usage, to allowing high-performance computers to run a little cooler and see less of their parts become acquainted with the junkyard.  It’s up to DELL however, to meet these ideas with open minds, not all of DELL’s customers are average users and morons who need underclocking for their own self-protection, and the needs for those with the know-how of self-maintenance need to be met as well.

    Jason Ganz
    [email protected]

  10. Planning my trip to the River Jordan so I can cleanse my Red Inspiron 1721 when I get it in September. Thank you for giving me the choice of wireless providers and the choice to get a card and no provider. I appreciate not being locked in and not having to pay for something I won’t use.

    Applause for each step you take to increase energy efficiency. Your choices and decisions are complex. Perfect or not, time will tell, but you’re going the right direction. I’m happy to wait until late September even though I won’t have it and have it set up until a week or two after school starts. Who needs a laptop for algebra anyway?

    I love my XPS 200 with Corel/Open Office and loved that I had that CHOICE not being forced into MSOffice. I love your good and thorough customer service technicians. They’ve saved me more than once and were based in USA.

    Night student and worker at a DOE national laboratory and volunteer for Barack Obama 2008; Let’s hope the new laptop helps me help him,


  11. I think these new laptops are great, I was going to find one until I found out that their is no purple. Everything I have is purple it’s my favorite color and I like to match things with it, It’s part of the rainbow for pete sakes.  There are blogs everywhere with purple lovers angry. I know this might sound redicules but I jus think that it’s a great color that people like and maybe more people would buy them if you had some more color choices…like PURPLE. I know I would.

  12. Some very intresting ideas and comments. I came across this page whilst looking for cheaper energy prices My bills haven risen by 35% this year and am now facing yet another increase by these greedy energy companies. (Thankfully I only rent so don't have to worry about a mortgage as well.) Has anyone tried this green and cheap renewable energy? If so, be intrested to know how it worked for you.

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