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Dell 27" Display Wins iF Design Award China

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Earlier this month, the Dell UltraSharp 2707 display won the 2007 iF Award China. The International Forum Design organization began in Hannover in 1954 and enjoys a  global reach today. The organization honors achievements in design in multiple product categories.


The iF Design China Award is a part of the competition that focuses on products available to customers in China. This year, the China competition attracted more than 1800 entries from all over the world.


All products that were submitted were judged by the following criteria:



  • design quality

  • workmanship

  • choice of materials

  • degree of innovation

  • environmental friendliness

  • functionality/ergonomics

  • visualization of use

  • safety

  • brand value

Here’s perspective from Ken Ding, who is the regional director of the Experience Design Group in the Singapore Design Center and members of his team:


In designing the 27-inch widescreen flat panel LCD display, our team focused on the following: 



  • Performance – Using TrueColor technology and offering high-color gamut of 102%, it delivers true-to-life imagery and a fast 6ms response time for gaming, movies and digital photography. Its widescreen capabilities make it great for desktop publishing and viewing multiple applications at once on a single screen.

  • Flexible Digital Connectivity – The DVI (Digital Video Interface) connector helps ensure high quality image with less jitter and strong color reproduction and uniformity while providing HDCP compatibility. The display also features integrated 9-in-2 media card reader and 2 USB ports for ease of connection.

  • Aesthetics and Ergonomics. When we designed the product, our objective was to create a monitor balances form and function.  The use of premium materials like glass and aluminum add to the elegant appearance without detracting from functionality.  Another design feature is the stand mechanism. It sits on black tempered glass base to provide easy and flexible height adjustability, tilt and swivel. The sliding plastic cover on the neck makes it simple to route and manage all cables. For additional flexibility,  the stand can be removed so the monitor can be mounted on the wall.

The UltraSharp 2707 and the other winning products will be on display at an exhibition in Shanghai until October 14.

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