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32 Pages of Paper in 17 Boxes


Earlier this year, sites like The Consumerist and Gizmodo showed us that we still have a lot of work to do to reduce packaging. Regardless of steps we take to protect the environment, as an industry our work is far from over.

But when the printer company from Palo Alto packs 32 pages of A4 paper in 17 boxes, it deserves a conversation. How did it happen and why?

You may recall that when we had an issue with one of our suppliers, we sent a team to Dallas the next day to sort it out. We also put in place specific steps to address excessive packaging head on. As a result of great customer ideas and feedback, we're planning to reduce packaging by 10 million pounds over the next year. It underscores the value of listening. And green IT is also something lots of folks at Dell take seriously. That's an area where lots of companies can do more.

It's disappointing that HP has yet to respond. We can all learn a lot by listening to customers and uncovering ways we can improve the planet.

So, let's get to the bottom of it. Send us your pictures of HP's excessive packaging and we'll share them with their head of corporate sustainability.  You can post them here or e-mail them to [email protected].   And if you have ways that we can improve, let us know. Let's have a dialogue about why this happened and how we can all work together to improve packaging.

(BTW, today's incident reminded us of a comparison we did earlier this year between our M-Series blade server and HP's C-3000 "Shorty"…see below for a brief video showing the differences).

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