Accessibility: Your Best Sales Tool

SHARE:
Copied!

By a show of hands, who here has been sold on something by a smooth
talking and impressive salesperson only to find them completely
inaccessible after the sale?

You can all put your hands down.

Now think about it. Why would a salesperson woo you and be your best friend before the sale and not after?

Oh yea, that little thing called commission.

Now let's talk about you and your business. Maybe
you have a team of slick salespeople, and maybe you're filling that
role yourself (along with many others). Let me give you a secret that
will increase sales and keep customers coming back:

Be available.

Sounds simple enough, doesn't it?

If a customer has a question and calls you (as owner or salesperson or whatever) instead of support or customer service, answer the question.

If a customer emails you about anything, including photos of their dog's surgery, respond promptly.

If a customer calls to say he'll be in town, take him to lunch.

Customers who are well cared for stick around. They just want to be
loved, or at least appreciated. After all, they gave you their hard
earned money, didn't they? You'll find when you pay more attention to
your customers you can:

  • Circumvent problems before they occur
  • Make customers want to spend more with you
  • Better understand your customers' needs

So ask yourself if your organization is doing everything it can to
be available to customers. I'm willing to bet you've got room for
improvement. Haven't we all?

Continue Reading
Would you like to read more like this?

Related Posts

Is Your Workforce Future Ready?

Not long after PowerPoint became the world’s standard presentation app in the late 1980s, a slide started appearing regularly in leadership decks everywhere. Its message conveyed a perennial truth about … READ MORE

Sam Miller July 5, 2016

Does Flash Storage Offer Data Security?

The economics of flash storage continues to improve, spurring more mainstream adoption. As prices drop and become affordable for more enterprises, flash technology meets two of the three objectives every … READ MORE

Bob F July 1, 2016
Click to Load More
All comments are moderated. Unrelated comments or requests for service will not be published, nor will any content deemed inappropriate, including but not limited to promotional and offensive comments. Please post your technical questions in the Support Forums or for customer service and technical support contact Dell Support.