It has been years in the making, months of glimpses and speculations and today, it is here – Adamo By Dell. If you have seen the Web site, or any of the advertisements it is pretty clear that Adamo By Dell is something totally different for us, and it’s something we couldn’t be more excited about bringing to the world.
By now you know that Adamo means “to fall in love with,” but you may not have known it was actually the code name for the product while it was in development, because that is what we were striving to create – something to fall in love with. Eventually we couldn’t fathom it having any other name, it just fit.
In looking at Adamo and what it stands for, take a look at the evolution of design from Dell over the last year and you will see we’ve made huge strides, and our depth and breadth offers a great deal of personalization. Today’s announcement continues that evolution and rounds out our offerings with Adamo at the design pinnacle from Dell. I’m particularly proud of the engineering team in putting the whole package together around performance, craftsmanship, and design to create something that you will really fall in love with.
Note: Click on either of these images to see a larger version. Or you can click here to see more photos on Dell’s Official Flickr page. And here are some photos of the Pearl Adamo from Brian Solis at SXSW.
Here’s a couple of videos for those who are interested. The first StudioDell gives an overview of Dell’s first product in the Adamo line and features insight from Nicolas Denhez, the creative director of our consumer industrial design team.
And the second highlights the packaging that Adamo customers will receive.