I first met Andy Sernovitz in person when I interviewed him back in November of 2006 at the time we were unveiling our Blog Policy that we developed with the Word of Mouth Marketing Association (WOMMA to a lot of folks).
For those of you who aren’t familiar with Andy, he was a founder CEO of WOMMA, the author of Word of Mouth Marketing,a blogger and teacher. These days, besides being the CEO at GasPedal, he runs the Blog Council, which is a sometimes unpopular private organization of large companies that utilize social media tools to connect with customers.
Update: I should have clarified after my previous sentence that Dell was a founding member of the Blog Council. Back when it launched I thought it was a good idea, and still do.
In this 15-minute, audio-only interview, Jacqui Zhou who runs Direct2Dell Chinese discusses a range of topics with Andy. In it, he shares some insight into WOMMA and the Blog Council as organizations, discusses some trends in social media marketing, and offers some tips on creating and running organizations that focus on common objectives.