Every day, our customers are doing incredible things with Dell technology, from revolutionizing how doctors treat life-threatening diseases to empowering students with personalized learning to discovering the Higgs boson particle, an important clue to the origin of our universe. And the possibilities are infinite for game-changing ideas to become reality and shape the future.
Today a business can really only be as innovative as its IT. Companies must be ready to quickly take advantage of opportunities for disruptive innovation across cloud, mobility, security and big data or be left behind. Our customers want a technology partner that provides open, agile, integrated technology solutions that will enable them to be ready for the future.
At Dell, we are focused on helping businesses to embrace and shape the future – or be “Future Ready,” as Michael Dell described in “What is the future of the Enterprise” on LinkedIn this week.
As the only true integrated IT solutions provider, we are kicking off a large-scale marketing campaign supporting this “Future Ready” vision. The campaign tells stories of how we’re helping companies transform the way they work – from the device to the data center to the cloud – so they can transform the lives of the people they serve.
This week we debuted the first of these stories with the television spot called “Beat Again.” Set in the not-too-distant future, “Beat Again” shows how technology – from tablets to data networks to cloud storage – can lead to a successful heart transplant for a child with a heart defect. We worked with the team at Framestore, a Dell end-to-end customer that won an Oscar in 2014 for its work on the feature film Gravity, to create the visual effects in the spot.
The TV spot will be featured as part of the broadcast of the PGA World Golf Championships, for which Dell is an official sponsor through 2019. Beyond TV and Out-of-home placements, we’ll bring this campaign to life in a way that is seamless for our customers, using a mobile, social and cross-screen digital approach. We’ll deliver thought leadership content that helps people navigate, learn and implement innovations in IT, so they can better serve their customers.
You can follow along at dell.com/futureready to see more of these stories. How is technology enabling you or your company to be future ready? Please share with us in the comments below or @Dell #BeFutureReady.