Focused on providing solutions in the commercial industry from Edge Aggregation and Analytics of sensor data to analytics in the datacenter and cloud. Dell is the only company providing the complete end to end IT infrastructure for commercial IoT projects, bringing together all their assets from the edge of the network with IoT Gateways to analytics software in the datacenter.

Prior to his current role, Andy was the Executive Director for Dell’s multi-billion dollar Precision Workstation business. Helping customers get the most out of their professional applications in the fields such as Engineering, Media & Entertainment, Oil & Gas Simulations – through performance tuned and optimized workstation hardware. His organization develops the strategy, product planning and management for the division.

He has also help the position of Executive Director of Converged Infrastructure Solutions at Dell, focused on developing integrated infrastructure systems across compute, storage, networking, and infrastructure management. He is responsible for defining the strategy, roadmap, product management and marketing for Dell’s converged solutions that form the foundation of private cloud infrastructure and application platforms.

Andy also served as Dell’s Executive Director of Global Marketing of Data Center Solutions (DCS). The DCS division is responsible for providing customized infrastructure (server & storage) solutions to the world’s largest scaled out datacenter environments, often referred to as Cloud computing centers. Customers include Microsoft (Azure) and Facebook as well as many Chinese Web2.0 companies. His organization is responsible for strategy, product planning, product management and go to market messaging.

Andy has been the Head of the Server Business in EMEA. In this role, he was responsible for defining and, implementing Dell's Server and associated Services & 3rd party products strategy across the region. This strategy is based on Dell’s differentiated, standards based technology vision, which brings together hardware and enabling software technologies in a scalable architecture that simplifies and automates enterprise computing for small enterprises, yet with the scale to support both small businesses to the largest global enterprises.

Prior to joining Dell in 1999, Andy spent the previous three years at Hewlett-Packard as Corporate Marketing Manager (Intel Products - Servers, Desktops, Laptops, Networks). In this role, he was responsible for the marketing strategy and implementation of the product lines into corporate customers and the reseller network and the development and management of the corporate marketing strategy.

Andy graduated from Oxford Brooks University, United Kingdom & Curtin University in Perth, Australia with BA Honors in Business Administration.

Reflecting on the Past Year of Dell IoT

Last week we celebrated the one-year anniversary of the announcement of our IoT division. We reflected on our proudest milestones and challenges and got a chance to hear from winners of the “Connect What Matters” contest including maternity ward security solutions and connected concrete  (yes, really!). We’re really proud of … READ MORE

Andy Rhodes June 14, 2016

Taking Embedded PCs Mainstream at Embedded World – #emb2016

We’ve had an exciting week at Embedded World 2016 in Nuremburg, Germany, along with more than 25,000 industry practitioners and experts. It’s the place to experience the world of embedded systems (aka computers embedded into existing machines like industrial equipment, elevators, trains, ATM machines, the gate to your parking garage … READ MORE

Andy Rhodes February 26, 2016

How IoT Bridges Information Technology and Operations Technology

While planning our first purpose-built IoT gateway, the Dell Edge Gateway 5000 Series, we realized one of the biggest challenges to IoT project success is a cultural one. IoT is where the Information Technology (IT) organization and Operations Technology (OT) teams (think Engineering, Manufacturing and Facilities) have to bridge their … READ MORE

Andy Rhodes October 28, 2015

Dell Precision Helps Taxa Inc Engineer the Cricket Trailer

NOTE: This is the next installment of Dell Precision’s “Purpose Built” series. Past posts and videos include OXO, Kenguru and YETI Coolers. ”Purpose Built” will share the stories of ground-breaking design that touch the lives of many people. Garrett Finney, the CEO and Founder of Taxa Inc., has spent most of … READ MORE

Andy Rhodes February 18, 2015

More Creativity for Design and Engineering Pros at an Unbeatable Price

I am constantly amazed by the ways our customers use Dell Precision workstations to improve the products, services and designs that power their businesses. From designing the first ever electrically powered vehicle created especially for wheelchair users to producing the U.S. presidential inauguration, Dell Precision workstations and Autodesk design software … READ MORE

Andy Rhodes December 3, 2014

Driving Workstation Innovation with European Centre of Excellence

Earlier this year, we were thrilled to open the first Virtual Workstation Centre of Excellence (CoE) in Round Rock, Texas to provide our customers and partners with the necessary resources and expert advice to help them leverage virtualized workstations and architect a solution to best suit their business needs. At … READ MORE

Andy Rhodes July 2, 2014

Giving More Customers Access to Workstation-Class Performance

The Dell Precision M2800 Mobile Workstation is Available to Help Inspire Innovation for Design Professionals and Students The evolution of digital content creation has unleashed the productivity of engineers, designers, creative professionals and students everywhere, but it has also set corresponding expectations incredibly high for that productivity as well, making … READ MORE

Andy Rhodes April 24, 2014
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