Focused on providing solutions in the commercial industry from Edge Aggregation and Analytics of sensor data to analytics in the datacenter and cloud. Dell is the only company providing the complete end to end IT infrastructure for commercial IoT projects, bringing together all their assets from the edge of the network with IoT Gateways to analytics software in the datacenter.

Prior to his current role, Andy was the Executive Director for Dell’s multi-billion dollar Precision Workstation business. Helping customers get the most out of their professional applications in the fields such as Engineering, Media & Entertainment, Oil & Gas Simulations – through performance tuned and optimized workstation hardware. His organization develops the strategy, product planning and management for the division.

He has also help the position of Executive Director of Converged Infrastructure Solutions at Dell, focused on developing integrated infrastructure systems across compute, storage, networking, and infrastructure management. He is responsible for defining the strategy, roadmap, product management and marketing for Dell’s converged solutions that form the foundation of private cloud infrastructure and application platforms.

Andy also served as Dell’s Executive Director of Global Marketing of Data Center Solutions (DCS). The DCS division is responsible for providing customized infrastructure (server & storage) solutions to the world’s largest scaled out datacenter environments, often referred to as Cloud computing centers. Customers include Microsoft (Azure) and Facebook as well as many Chinese Web2.0 companies. His organization is responsible for strategy, product planning, product management and go to market messaging.

Andy has been the Head of the Server Business in EMEA. In this role, he was responsible for defining and, implementing Dell's Server and associated Services & 3rd party products strategy across the region. This strategy is based on Dell’s differentiated, standards based technology vision, which brings together hardware and enabling software technologies in a scalable architecture that simplifies and automates enterprise computing for small enterprises, yet with the scale to support both small businesses to the largest global enterprises.

Prior to joining Dell in 1999, Andy spent the previous three years at Hewlett-Packard as Corporate Marketing Manager (Intel Products - Servers, Desktops, Laptops, Networks). In this role, he was responsible for the marketing strategy and implementation of the product lines into corporate customers and the reseller network and the development and management of the corporate marketing strategy.

Andy graduated from Oxford Brooks University, United Kingdom & Curtin University in Perth, Australia with BA Honors in Business Administration.

Golden Globes, Oscars, Sundance – Oh My!

At Dell, we’re excited that award season is once again upon us as it’s a time for us to celebrate our customers that work within the film industry, from powering mind-blowing visual effects to life-like animation to video editing and post-production, high-end powerful Dell technology is behind some … READ MORE

Andy Rhodes January 17, 2014

Dell Precision M3800 Workstation Outperforms Apple MacBook Pros

It’s no secret that performance counts when working with large files and complex multimedia applications. High-end video and graphics editing, rendering and other multimedia workloads are graphics, CPU and RAM intensive so require a high-end system that can deliver a quick and seamless experience. We’ve all heard that … READ MORE

Andy Rhodes January 9, 2014

Go Behind the Scenes with Linkin Park and Dell Precision

The thing I love most about my job is meeting with customers and learning about their limitless creativity and incredible work, and the latest Linkin Park music video, created on Dell Precision workstations, is no exception. Joe Hahn, band member and video director for Linkin Park and post … READ MORE

Andy Rhodes October 15, 2013

New Dell Workstations Drastically Reduce Design and Render Times

Since launching Dell’s first workstation in 1997, Dell has been instrumental in moving the industry forward. As the new leader of Dell’s Precision workstation business, I’m pleased to continue that innovation to help our customers create and achieve the impossible – from designing the award-winning visual effects in … READ MORE

Andy Rhodes September 9, 2013

Dell enables an enterprise-class data center in a single chassis

At Dell Storage Forum we are proud to showcase our innovative solutions that have been designed with customer feedback, and that help our customers achieve their desired business outcomes. Through our interactions with customers, we found that IT is not just measuring their competitive advantage by performance and … READ MORE

Andy Rhodes June 11, 2012

Enabling the Journey to the Cloud. First stop: Private Cloud.

Cloud. There is no more popular word in the English language today being used across the IT industry.  Cloud technologies create an elastic, scalable environment to deliver IT services. IT organizations of all shapes and sizes are taking a close look at their opportunities for cloud computing models … READ MORE

Andy Rhodes March 8, 2012
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