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Should Your Small Business Choose VoIP?

The type of phone system you choose has a lot to do with the size of your business, your budget, and they types of calls that you make. Many small and medium sized business owners use traditional phone systems because they can be cheap and easy to use- … READ MORE

Betsy Brottlund May 26, 2009

Small Business Contests Produce a Smile (and) Money

According to the SBA, small businesses will create anywhere between 70 and 90% of jobs for Americans this year. Businesses that grow rapidly are able to make a big impact on their communities- by attracting employees, giving back to the community, and creating an environment of innovation and … READ MORE

Betsy Brottlund May 11, 2009

Pros and Cons of a Telemarketing Campaign

According to the DMA, telemarketing is a billion-dollar industry driving 66 million men and women to purchase a product via outbound telemarketing calls. Before you make telemarketing part of your strategy though, figure out what kind of telemarketing would work for your products and / or services and … READ MORE

Betsy Brottlund April 28, 2009

ABC’s for Outsourcing Online Marketing

Cutting marketing efforts during a bad economy can actually backfire. During the 1981-1982 recession, companies that maintained or increased marketing budgets found to obtain a significantly higher sales growth than those companies that spent less on marketing efforts, according to McGraw-Hill Research. The same study also found that … READ MORE

Betsy Brottlund March 10, 2009

How to choose a pay-per-lead (lead generation) company

If your business has seen sales decline in past months, you're not alone.  Our first instinct when cash isn't coming in is usually to cut spending, but the current recession actually presents a great opportunity to create future sales- if you spend wisely on these efforts.  Finding a … READ MORE

Betsy Brottlund January 29, 2009

Web site tips for the holidays

Each year, the amount of revenue generated online increases. More and more consumers are turning to their computers to buy products as opposed to getting in their car and driving to the store. According to, in 2007, 21% of e-commerce retailers reported sales of at least $1 … READ MORE

Betsy Brottlund December 5, 2008
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