Joe Olmsted serves as the director of product management for Alienware products at Dell. In this role, Joe leads a team of people who define all products that carry the Alienware brand. Joe first joined Alienware in 2003 while Alienware was still a small business operated in Miami, FL. Joe first left his mark on the brand by bringing a series of living room focused PCs to market under the DHS moniker. Over eight of the next eleven years, Joe has been defining and developing nearly every type of product from Alienware including peripherals, desktops and notebooks.


Prior to joining Alienware / Dell, Joe held various product marketing positions at Intel, NEC and was a co-founder in an online music startup. Joe now resides in Austin, Texas with his wife and daughter.


Farewell to a Friend, Hello to the Future

To our dearest Alienware X51, It’s never easy saying goodbye. But the time has come. In four brilliant years you’ve garnered tons of product awards and found your way into the hearts of countless gamers. Your sleek design, solid performance and steadfast reliability made you a darling among eSports fans … READ MORE

Joe Olmsted July 19, 2016

Landing Lights Ablaze, Alienware Arrives at E3 2016

Alienware arrives at this year’s E3 with an invasion of futuristic machinery that would make any extraterrestrial proud. As we celebrate our 20th anniversary in 2016, we’re reminded of our humble beginnings as a startup launched in a garage near Miami which has grown into a juggernaut with employees around … READ MORE

Joe Olmsted June 13, 2016

Give Our Regards to Broadwell-E

For aspiring performers asking “How do I get to Broadway?” the perennial advice is “Practice!” In gaming, the same advice could be said to aspiring eSports competitors wanting to win those large prize pools.  “During the height of my competitive days I had a full time job, was a full … READ MORE

Joe Olmsted June 1, 2016

A High-Performance Card Trick: New NVIDIA GeForce GTX 1080

For the last 20 years innovation has been what defines Alienware’s high performance gaming systems.  So we know innovation when we see it and we’re happy to congratulate NVIDIA for advancing graphic capabilities in gaming once again with the launch of its GeForce GTX 1080 GPU with breakthrough Pascal architecture … READ MORE

Joe Olmsted May 26, 2016

Amplify Your VR Experience

PC World called the Alienware Graphics Amplifier “the Ark of the Covenant of mobile gaming: a whole lot of gaming awesomeness.” Biblical metaphors aside, you already know that our Graphics Amp for $199 can enhance the intensity of your laptop, cranking it up to desktop-worthy performance. The question is: Can … READ MORE

Joe Olmsted April 19, 2016

Great Resolution – And Portability – For the New Year

January is a month of new possibilities. For many of us, it begins with an ambitious list for the new year, and that’s certainly true for Alienware. As a company known for industry-leading innovation, we can celebrate past successes, like our award-winning 18” notebook and Area 51 desktop, but we … READ MORE

Joe Olmsted January 5, 2016

Power (An Extra 1800 RPM) to the People

From the suffragettes of the ‘20s to the hippies of the ‘60s to activists of every stripe today, citizens have risen up to make the world better. Social media is the modern megaphone, and the collective voice of the people – known since ancient times as the vox populi – … READ MORE

Joe Olmsted October 13, 2015

Alienware 18 Returns – Stronger Than Ever

Alienware notebooks have long set the standard for best-in-class mobile gaming. The Alienware 13, 15 and 17 are all built with a clear focus on performance, reliability and iconic design. From its earliest incarnation, the Alienware 18 boasted the same purpose-built approach, and when you looked under the hood, that’s … READ MORE

Joe Olmsted August 19, 2015
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