Laura Pevehouse (formerly Thomas) was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles.

Laura is currently Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. As part of Dell’s Corporate Communications team, she previously focused on Global Commercial Channels and US Small and Medium Business public relations. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.

Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

New Adventures in Social Commerce

What is social commerce? It's a term you'll be hearing more and more, and it's already got a Wikipedia entry.  But what does it look like? It might be shopping for your favorite jeans online and telling your friends on Facebook about it. Or, it could be "liking" a product … READ MORE

Laura Pevehouse November 2, 2010

New Group Look from LinkedIn, New LinkedIn Group from Dell

Recently, LinkedIn, the world's largest professional network with over 70 million members, announced the roll out of a new look for its Groups feature. eWEEK Europe described it as a "Facebook makeover." But, Mashable noted that with the new design "strong emphasis has been placed on starting conversations." It's the … READ MORE

Laura Pevehouse July 14, 2010

Will a Dell Mini Run Second Life?

That question has been asked on Yahoo! Answers and on our own Dell Forums, but it was a tweet forwarded to me by ChrisBatDell that first brought it to my attention. While I’d seen a lot of chatter online about people pushing these netbooks to run Mac OS (nicely reviewed … READ MORE

Laura Pevehouse April 24, 2009

Virtual Worlds are Alive and Kicking

Recently Caroline McCarthy, a CNET News staff writer, blogged about Second Life striving for a second wind and posited that corporate participation in key. I had the good fortune on April 3 to join other corporate, non-profit and educational leaders on a panel at the McCombs School of Business and … READ MORE

Laura Pevehouse April 12, 2009

Return of the 3D

Two years ago, Dell went into the virtual world of Second Life to begin learning about this new environment and to prepare for the 3D web that many say is coming one day. But, a quick look around and you see that 3D is already here! Rapid Growth of 3D … READ MORE

Laura Pevehouse March 29, 2009

Digital Immortals or Just Noise From the Dead?

It seems somewhat appropriate that I ended my time at SXSW Interactive discussing what happens to our digital existence at the end of our life. It was a topic that brought much empassioned discussion at the Core Conversation titled "Who Will Check My Email After I Die?" Many legal, technical, … READ MORE

Laura Pevehouse March 19, 2009

Not Losing Sight of the Basics of Interactivity

No matter the new technology, there are still some age-old issues that must be tackled and they haven't forgotten that at SXSW Interactive this year. A theme running through the sessions I attended on day two of the conference was working with teams to bring ideas to reality. Many of … READ MORE

Laura Pevehouse March 15, 2009

A New (Virtual) Frontier for Ethics

The Ethics Resource Center, I must admit, did not sound at first like it would be the most exciting organization. But, they asked me to come speak at their Fellows Program about what Dell has done in Second Life, and I'll talk to anyone who will listen to me about … READ MORE

Laura Pevehouse January 28, 2009
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