Laura Pevehouse (formerly Thomas) was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles.

Laura is currently Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. As part of Dell’s Corporate Communications team, she previously focused on Global Commercial Channels and US Small and Medium Business public relations. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.

Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

New Home Page

When I last discussed our home page here, I said that we would not be going forward with the page we had beta tested last year due primarily to an issue with findability. A recent look at HP’s new home page design, however, presents a good opportunity to look … READ MORE

Laura Pevehouse April 17, 2008

Groupies: They’re not just for SXSW Music anymore

  Several of the topics I was interested in at SXSW Interactive this year were set up in what they called the “Core Conversations” format.  The (good) idea appears to have been round table discussions among colleagues, rather than an audience being spoken to by panelists.  I really like that … READ MORE

Laura Pevehouse March 14, 2008

Is the Video Game Industry Composting?

If you've followed many of my past posts on Direct2Dell, you know that I have a passion for virtual worlds and the opportunities I think they present for online interactions. So, it only make sense that I attended Corey Bridges panel yesterday on The Future of Virtual World & Game … READ MORE

Laura Pevehouse March 10, 2008

Getting into the SXSW Groove

Well, here I am at my second-ever SXSW Interactive and I'm jazzed.  Started it off yesterday by standing in the long badge-pick-up line -when I got there, the line wrapped around the inside of the building and was longer than I've seen it at any time since, of course. (My … READ MORE

Laura Pevehouse March 8, 2008

Dell in SL: One Year Later

As I landed on that title for my presentation at Metaverse07 this coming Monday, I thought it would be an appropriate one for an update here, too.  Yes, it’s been almost exactly one year since Dell Island launched to the public in the virtual world of Second Life.  To some … READ MORE

Laura Pevehouse November 20, 2007

No New Home Page This Year

Well, the numbers are in from our most recent beta test of a new home page design, and they’re not as I’d hoped. While one researcher recently found our web site to be “quite easy to navigate only after several visits,” our beta metrics indicated that changing the home page … READ MORE

Laura Pevehouse November 8, 2007

Beta, Beta, We Need More Data

Just wanted to give everyone an update to my last post about our home page redesign project.   The metrics from our first beta in the U.S. and our subsequent beta in Canada were both very similar.  And we got some great feedback here on Direct2Dell, in IdeaStorm and through a … READ MORE

Laura Pevehouse October 13, 2007

Is it Possible to be Everything to Everybody?

 As I hinted in my last post here, a rather large 2D web project has been taking my focus away from 3D initiatives lately. That project is a redesign of the home page of How can one single web page be a big project?  When it's a page that gets … READ MORE

Laura Pevehouse September 7, 2007

Customer Service in Second Life

It’s been too long since I’ve blogged here and I hope that people don’t think that’s because we’ve joined the companies quoted in a recent Forbes article (registration required) saying they were pulling out of Second Life.  GigaOM has a good post that debunks many of the business myths perpetuated … READ MORE

Laura Pevehouse July 23, 2007

Come Rock the Ark in Second Life

You may or may not have noticed a new banner in the rotation of the home page this week that mentions the upcoming movie Evan Almighty.  I’d encourage you to check out the page  it links to because it’s much more than just a simple product placement announcement.  Dell … READ MORE

Laura Pevehouse June 9, 2007

Deepening Our Roots in Second Life

Recently, the VP of Marketing at HP blogged about why they are not in Second Life, and I think the title of his post says a lot about our differences in approaching this medium – “Top 10 Reasons as to why I still need to be convinced about marketing on … READ MORE

Laura Pevehouse April 20, 2007
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