Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles.

From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life.

Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

Not Losing Sight of the Basics of Interactivity

No matter the new technology, there are still some age-old issues that must be tackled and they haven't forgotten that at SXSW Interactive this year. A theme running through the sessions I attended on day two of the conference was working with teams to bring ideas to reality. … READ MORE

Laura Pevehouse March 15, 2009

A New (Virtual) Frontier for Ethics

The Ethics Resource Center, I must admit, did not sound at first like it would be the most exciting organization. But, they asked me to come speak at their Fellows Program about what Dell has done in Second Life, and I'll talk to anyone who will listen to … READ MORE

Laura Pevehouse January 28, 2009

Tweetup Turns into Virtual World Salon

I've never thought I fit neatly into any particular one of Malcom Gladwell's Tipping Point categories, but it was great fun the play the part of connector recently when we hosted a virtual kaffeeklatsch at the coffee shop on Dell's main island in Second Life.  It started with … READ MORE

Laura Pevehouse December 23, 2008

Virtual Hype Will Lead to Immersive Internet

I was recently asked to speak at the Virtual Worlds Conference and Expo (VW08) in Los Angeles as part of a panel on virtual worlds in the workplace. One of my fellow panelists from PricewaterhouseCoopers was interviewed on CNBC while there. It was a great opportunity not only … READ MORE

Laura Pevehouse September 20, 2008

There’s Still Life in Second Life

On April 26, I had the privilege to speak at the vBusiness Expo in Second Life. The goal of the event was to provide a forum for discussion of virtual business and education issues actually within a virtual environment. No travel necessary. No hotel expenses or per diems. … READ MORE

Laura Pevehouse May 7, 2008

New Home Page

When I last discussed our home page here, I said that we would not be going forward with the page we had beta tested last year due primarily to an issue with findability. A recent look at HP’s new home page design, however, presents a good opportunity … READ MORE

Laura Pevehouse April 17, 2008

Groupies: They’re not just for SXSW Music anymore

  Several of the topics I was interested in at SXSW Interactive this year were set up in what they called the “Core Conversations” format.  The (good) idea appears to have been round table discussions among colleagues, rather than an audience being spoken to by panelists.  I really … READ MORE

Laura Pevehouse March 14, 2008

Is the Video Game Industry Composting?

If you've followed many of my past posts on Direct2Dell, you know that I have a passion for virtual worlds and the opportunities I think they present for online interactions. So, it only make sense that I attended Corey Bridges panel yesterday on The Future of Virtual World … READ MORE

Laura Pevehouse March 10, 2008

Getting into the SXSW Groove

Well, here I am at my second-ever SXSW Interactive and I'm jazzed.  Started it off yesterday by standing in the long badge-pick-up line -when I got there, the line wrapped around the inside of the building and was longer than I've seen it at any time since, of … READ MORE

Laura Pevehouse March 8, 2008
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