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Ed joined Dell in October 2007 initially to lead the Consumer Experience Design Group. In 2010 Ed’s role was expanded to cover Dell’s Commercial and Enterprise businesses too. Ed is responsible for Industrial Design, User Experience Design, and Advanced Design. Ed’s strategic vision is helping Dell define and deliver award winning products and solutions.

Before joining Dell, Ed served as Global Creative Director for Nike’s Athletic Training Division. There his primary focus was vision and strategic design direction for Nike’s athletic training businesses, encompassing the total consumer experience (product, services, events, and retail). Ed had more than ten years’ tenure at Nike where he developed extensive experience in understanding consumer needs and desires and translating these insights into rich and meaningful experiences.

Before Nike, Ed worked at Sony in New York & Tokyo. He worked on numerous product categories (home audio and video, telecommunications, television, professional mass storage, and in-flight entertainment. There he learned how to balance design and technology to create compelling customer propositions.

Ed received a BFA in Industrial Design from the Columbus College of Design, Columbus Ohio.

Dell Honored at 2016 International Design Excellence Awards

At Dell, we spend a great deal of time thinking about the fundamentals of excellent design. For us, design excellence means developing products that make customers more productive in ways big and small, whether they’re at work or play. It’s been rewarding to see customers respond positively to … READ MORE

Ed Boyd August 18, 2016

An Introduction

In the coming weeks, I’ll be writing more about the inspiration and perspiration behind Adamo by Dell, and thought you might want to know a bit more about who I am. I am Vice President of Consumer Experience & Design at Dell, and each day I try to … READ MORE

Ed Boyd February 17, 2009

A “Green” Approach to Packaging

  Blogger Christian Flickinger recently brought to our attention a blog post about excess packaging. Many customers share their ideas on how we can enhance the environmental-friendliness of existing packaging while reducing it whenever possible, and we appreciate their interest and insights. That kind of feedback fuels our … READ MORE

Ed Boyd February 27, 2008
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