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The Three Most Important Questions in Mobile Email

The three most important words in email marketing might soon be location, location, location. If you’re trying to deliver your emails at just the right time so your audience is more likely to take immediate action, I want you to know about a trend that might cause you … READ MORE

John Arnold October 30, 2008

Want Some Money? Ask Your Marketing Tools.

If you visit the U.S. Small Business Administration’s website and click on the Most Requested Items link, the #1 question is, “How do I get a small business loan?” In fact, 5 of the top 11 most requested items have to do with finding monetary assistance. There’s nothing … READ MORE

John Arnold September 29, 2008

Mobile Email Marketing Quick Tips

I get separation anxiety if my mobile phone isn’t hooked to my body or within arms reach, and the data seems to indicate that I’m not the only one. Perhaps my favorite study of late, conducted by AOL, indicates that people who use mobile devices to check email … READ MORE

John Arnold September 16, 2008

Maximizing Email ROI Means Repeat Business

According to a recent report by the Direct Marketing Association, marketers can expect an estimated $48.29 ROI for every dollar spent on email marketing. The report also indicates that email marketing ROI is higher than other forms of marketing – including paid search, search engine optimization, direct mail, … READ MORE

John Arnold September 8, 2008

Are Your Email Designs Inviting or Invisible?

Note from Kara: John Arnold, author of Email Marketing for Dummies, will be stopping by the Small Business blog every few weeks to talk about simple ways you can improve email marketing for your business. According to the Email Experience Council, fewer than 50 percent of marketers create … READ MORE

John Arnold August 20, 2008
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