I'm a member of the Corporate Communications team at Dell focused on our Internet of Things (IoT) stories, events and influencer relations. Follow me on Twitter @SarahLuden.

Can’t attend Dell World 2011? Go virtually!

Update 10/3: Dell World 2011 in Austin is now sold out. Join us virtually! It’s free, and you can register now at Dell World: Live Online.    Are you an IT professional who can't make it to Austin for Dell World 2011? No worries – stream it! Dell World: Live Online … READ MORE

Sarah Richardson Luden September 28, 2011

#DellCAP Reunion: Help Us, Help You

As I mentioned in my previous post, last week our original CAP Days members arrived in Austin for a one year reunion. The goal of this year’s CAP Days was to reunite a number of the customers from our first session to discuss the progress we’ve made over the past … READ MORE

Sarah Richardson Luden July 25, 2011

Living up to our #DellCAP commitment

A year ago we held our very first Customer Advisory Panel event here at our headquarters in Austin. Since then the #DellCAP program has expanded to a global audience with events in China, Germany and Canada this October. The #DellCAP program brings together social media savvy current and past customers, … READ MORE

Sarah Richardson Luden July 18, 2011

Dell’s Annual Analyst Conference Kicks Off

Today in Austin, Texas the 2011 Dell Annual Analyst Conference (DAAC) kicks off. Analysts from around the world will come together to hear updates on our services and solutions and strategy for the virtual era. Our executive team including Karen Quintos, Dave Johnson, Brian Gladden, Steve Felice and Paul Bell … READ MORE

Sarah Richardson Luden May 3, 2011

New OptiPlex Desktops, Our Highest-Performing Yet

During our San Francisco press event today, we launched our biggest portfolio of enterprise laptops in the company's history. I had time to speak with Mike Basore, Director of OptiPlex Marketing, to talk more about the new OptiPlex 990, 790 and 390 today. Here's a recap of our conversation: Can … READ MORE

Sarah Richardson Luden February 8, 2011

CAP Days on the Road – Shanghai, China

This week in Shanghai, China we hosted our second #DellCAP event. Ten Dell customers, all very active in local social media sites such as RenRen, Sina and BBS forums with special guest Guo Jia from RenRen joined us for a candid conversation moderated by local influencer Steve Lin (aka FlyPig). Similar … READ MORE

Sarah Richardson Luden November 19, 2010

Ron Garriques with Streak at D8: All Things Digital

Just a few moments ago, Ron Garriques, President of Dell's Communication Solutions group, took the stage at the D8: All Things Digital conference sharing more about our mobility strategy along with an onstage demo of the new Dell Streak. The annual conference, hosted by renowned Wall Street Journal technology columnists … READ MORE

Sarah Richardson Luden June 2, 2010

Win the Ultimate SuperProm

Starting today Juniors and Seniors in high schools across the US can enter to win the ultimate SuperProm for their school. To enter, students can take their Flip cam, cell phone or other gadget to record a quick, 60 seconds or less video explaining why their school deserves to win. … READ MORE

Sarah Richardson Luden January 27, 2010
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