I'm a member of the Corporate Communications team at Dell focused on our Internet of Things (IoT) stories, events and influencer relations. Follow me on Twitter @SarahLuden.

#DellCAP Reunion: Help Us, Help You

As I mentioned in my previous post, last week our original CAP Days members arrived in Austin for a one year reunion. The goal of this year’s CAP Days was to reunite a number of the customers from our first session to discuss the progress we’ve made over … READ MORE

Sarah Richardson Luden July 25, 2011

Living up to our #DellCAP commitment

A year ago we held our very first Customer Advisory Panel event here at our headquarters in Austin. Since then the #DellCAP program has expanded to a global audience with events in China, Germany and Canada this October. The #DellCAP program brings together social media savvy current and … READ MORE

Sarah Richardson Luden July 18, 2011

Dell’s Annual Analyst Conference Kicks Off

Today in Austin, Texas the 2011 Dell Annual Analyst Conference (DAAC) kicks off. Analysts from around the world will come together to hear updates on our services and solutions and strategy for the virtual era. Our executive team including Karen Quintos, Dave Johnson, Brian Gladden, Steve Felice and … READ MORE

Sarah Richardson Luden May 3, 2011

CAP Days on the Road – Shanghai, China

This week in Shanghai, China we hosted our second #DellCAP event. Ten Dell customers, all very active in local social media sites such as RenRen, Sina and BBS forums with special guest Guo Jia from RenRen joined us for a candid conversation moderated by local influencer Steve Lin (aka … READ MORE

Sarah Richardson Luden November 19, 2010

Win the Ultimate SuperProm

Starting today Juniors and Seniors in high schools across the US can enter to win the ultimate SuperProm for their school. To enter, students can take their Flip cam, cell phone or other gadget to record a quick, 60 seconds or less video explaining why their school deserves … READ MORE

Sarah Richardson Luden January 27, 2010
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