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Social Entrepreneurs: Inciting Change With Business Sense

Note from Lionel: Below is a guest blog post from Susan Payton, President of Egg Marketing & Public Relations. See more details about her at the bottom of this post.  ————– I am not, by any stretch of the imagination, a bleeding heart. Sure, I contribute to charities that are … READ MORE

Susan Payton January 31, 2011

Recession: A Good Time to Start a Business?

While it might seem contrary, starting a business in a recession can actually be a good idea. With so many people getting laid off, people are struggling to find sources of income. Many with that entrepreneurial drive are starting new businesses. Is it time for you to start … READ MORE

Susan Payton June 26, 2009

Who Do You Talk to About Your Business?

While you may know your business inside and out, while it may be your baby, it can pay off to talk to someone else about what you're doing. For me, that person is my husband. Whenever I am trying to figure out how to grow Egg or help … READ MORE

Susan Payton June 10, 2009

Entrepreneurs and the Art of Negotiation

Unless your customer buys directly from your website or your store, you likely have had to negotiate a time or two. For some, negotiating comes easily. For most, it doesn't. Like it or not, if you're an entrepreneur, negotiation is a necessity. Knowing how to get what you're … READ MORE

Susan Payton June 3, 2009

You Do Have a Website…Don’t You??

In this day and age, it's hard for me to fathom that some businesses don't have a website. I've heard every excuse in the book: We're local; we don't need a website. We're just a [insert business type here]. We don't need a site. We can't afford a … READ MORE

Susan Payton May 27, 2009

Small Business Resources That Love You Back

A few years ago, I needed help. I needed ideas on how to market my marketing company. Yes, I see the irony there. But as they say, the cobbler has holes in his shoes (don't "they" say that??) So I turned to my local SCORE office. I met … READ MORE

Susan Payton May 20, 2009

Accessibility: Your Best Sales Tool

By a show of hands, who here has been sold on something by a smooth talking and impressive salesperson only to find them completely inaccessible after the sale? You can all put your hands down. Now think about it. Why would a salesperson woo you and be your … READ MORE

Susan Payton May 6, 2009

Using Ebooks to Increase Sales

Have you ever wanted to be an author? It's actually far easier than you'd think. Ebooks are a great way to: establish yourself as an expert in your field unleash that book that's been begging to come out of your brain develop relationships that will turn into clients … READ MORE

Susan Payton April 29, 2009

My Favorite Resources for Entrepreneurs

I love free stuff. And as an entrepreneur, if I can find a tool or program that does a great job without me having to pay or pay much for it, I love it even more. Here are a few of the tools I'm loving right now. If … READ MORE

Susan Payton April 22, 2009

Do You Have the Makings of an Entrepreneur?

There’s a lot of discussion about whether entrepreneurs are born or made. My vote is that they’re born, but honestly, it took me more than 25 years to unearth the entrepreneur inside me. I think you’re born to run businesses, but circumstances in your life lead you to … READ MORE

Susan Payton April 15, 2009

Defrosting the Cold Call

Does the prospect of getting on the phone and calling a complete stranger paralyze you? It’s not surprising. Many business owners dislike  cold calling, myself included. I think it’s fear of rejection that scares us. But there are a few ways to make the process easier. Research. Pretend … READ MORE

Susan Payton April 8, 2009
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