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Beyond the Noise of CES 2015, Real People Put New Dell Products to Real Use


There’s a lot of noise during International CES 2015. A lot of “world’s first,” “world’s thinnest,” “world’s lightest” and other claims to fame being tossed around. But what are you, the potential users of these new devices really getting out of it?

To answer that question while unveiling today the best portfolio of consumer devices in our history, we put the focus on what Dell’s customers are actually accomplishing with our solutions. Our newest products have style, substance and software solutions you can only get from Dell, but it’s what people do with them that really matters.

Man typing on Dell XPS 13 laptop

Our new XPS 13 boasts a couple of those worldly claims to fame (smallest 13-inch on the planet, first laptop with an infinity display) and its premium materials like machined aluminum feel great, but a different kind of touch makes it ideal for Scott Stedman, founder, Northside Media Group.

“I’ve been hungry to find something fresh and the touchscreen provided real value that I haven’t seen anywhere else,” Scott Stedman told me last night as we prepared for today’s event in Las Vegas. “From product development to software development, I’m even able to engage with things like our sales database in a totally new way.”

That new way of interfacing with all of the applications a small business owner uses while wearing many different hats made enough difference that he and his co-founder and brother Daniel Stedman switched to Dell from their MacBook Pros.

Thanks to our partner Microsoft, you could win an XPS 13 of your own! Just follow @MicrosoftOEM on Twitter, watch for the questions they’ll be tweeting daily from January 6 – 12, 2015, and answer them while including #DellXPS13Sweeps.

If you work or play in the world of pixels, our new XPS 15 that launched today with an UltraSharp 4K Ultra HD touch display of over eight million pixels could be the model for you.

“My XPS has become the center of everything running our company,” Daniel Stedman said. “It’s the first thing I turn on in the morning and the last thing I turn off at night.”

While many other people are turning off their computers and calling an end to the work day, though, some like progressive and electro house DJ and music producer Morgan Page are just getting started.

And while our new Alienware 15 and Alienware 17 laptops continue to be powerful gaming systems, Page puts them to work creating not only music, but also 3D imagery for his tour.

“It takes a lot of horsepower, both in the studio and on the road,” he said as he talked about how he strives to create a richer experience by combining the lyrics that are core to his music with visualizations that are “not just sizzle or gimmick.”

And while our partner Intel’s RealSense Snapshot Depth Camera on Venue 8 7000 Series, with its ability to capture a depth map for every picture, might have seemed like a gimmick when it was first demonstrated last year, visual artist Aerosyn-Lex Mestrovic puts it to real use in his business.

“The ability to take measurements on the tablet is great for installation work,” Mestrovic told me. “It will really come in handy as I'm preparing for a couple of fashion shows coming up in New York and Paris.”

The Venue 8 7000 Series tablet’s OLED infinity edge-to-edge screen also allows him to accurately show details of his work to clients, collectors and collaborators while traveling around the world.

But tablets aren’t the only devices getting cool new capabilities. Today we also showcased an Inspiron 15 5000 Series laptop and an Inspiron 23 All-in-One desktop that let you experience 3D scanning and printing, gesture control and immersive gaming enabled with the depth-sensing Intel RealSense™ 3D Camera Front F200.

Dell Inspiron 23 All-in-One desktop sitting on top a desk

While these and the many other announcements made at CES today do indeed entice those of us who love the newest, fastest, latest and greatest, at Dell new technology has always been about enabling potential. As we expand our portfolio, we remain focused on delivering solutions that work harder for our customers and are accessible to people and organizations around the world.

So tell us. What is it that you do for work or play, and how do you envision the new products we announced today could help you do it better?

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