Partners asked and Dell is delivering. For the first time ever, Dell is creating an unauthenticated (no log-in required) portal that contains all the assets that you need to create dynamic campaigns to help you sell Dell Enterprise products. All of the assets you might need – copy blocks, white papers, banner ads, you name it, it’s all there for you to use. Do you need information on Dell servers, networking or storage? Look no further than the Enterprise Master tool.
Why is this so important? Never before has Dell opened its doors so freely to Partners. We’ve now made it easier than ever for you to build your own campaigns and to leverage free content to maximize your own marketing dollars. You can spend your time doing what you do best – selling – instead of spending valuable time searching for collateral for a campaign.
Furthermore, there are a number of different kinds of assets to choose from. I mentioned copy blocks and whitepapers earlier. Those are just a few of the assets you’ll find in the Enterprise Master. Others include videos, sales cards, spec sheets, social media assets (tweets, copy for Facebook and LinkedIn), and much, much more. In addition, there’s training on Dell’s storage, networking and server offerings so you can learn about the very latest products and help your customers chose what’s right for them.
Why should you use the Enterprise Master tool? I already alluded to one reason – it saves you time. Rather than spending time creating your own content for marketing campaigns, you can leverage the assets already available in Enterprise Master. Another reason is that it can save you money. It can be costly to hire an agency to create your marketing campaigns or to bring in your own campaign design team. Finally, your competition is using it for all of the reasons I listed above and you need to stay competitive. Using Enterprise Master can help you stay one step ahead of the competition when combined with your own unique value proposition.
So I encourage you to watch your newsletters for the launch announcement for this important new tool coming later this month. As a Dell Partner, your interests are important to us and so when you need something to be more successful, we want to help you. You asked for this tool and so Dell is delivering. Enterprise Master – coming soon.