Dell Chooses Shanghai for First Flagship Experience Store in China


Dell began selling in retail stores in late 2007. Now we have more than 43,000 points of sale all over the world. China represents about 20% of that total with more than 6,000 retail locations across the country selling Dell laptops, netbooks and PCs. Today we opened the first Experience store in Shanghai, China.

Update: Take a look on the Dell Flickr photo site to see images from the store opening event.

Dell Experience Store in Shanghai, China Dell Experience Store in Shanghai, China

Our consumer business leaders are focused on exploring new ways to reach consumers, listen to them and respond to their needs with new products and services. It’s part of a drive to create a 360-degree customer experience and retail stores are an important channel for Dell to deliver on that customer promise.

Design and personalization are at the core of our DNA. Our new store provides a single location where our consumers can truly discover, try and buy Dell products and enjoy the fun of self expression. The Dell Experience store showcases the entire Dell consumer product portfolio and delivers “over-the-counter personalization”, allowing customers to design every aspect of their PC. The 205-square-meter store features five interactive brand experience stations, including a dedicated zone for small and medium-sized business customers.

We introduced the Adamo into China in March. This brand represents the very finest in craftsmanship and materials science and has turned into a hot topic with local lifestyle media.

Dell Experience Store- Shanghai (Adamo Showcase)

Gamers can test their competitive skills on Alienware M17x in our Alienware zone. Alienware invaded China this summer and quickly became a hit with gaming enthusiasts. They may soon see new Alienware laptops, desktops, monitors and accessories launched here and there is no better place then the Dell experience store to get a hands-on demo of what real power means to gamers.

Dell Experince Store - Shanghai (Alienware Showcase)

Our new Mini 10 netbooks are displayed in our Lifestyle zone. We’ve embedded, China Mobile 3G technology into our smallest, lightest and most colorful-designed laptops Dell has ever produced.

Dell Experience Store in Shanghai, China Dell Experience Store in Shanghai, China

 The last zone is where consumers can work with our professional sales team to build their own Dell. The Build-to-Order bar has a 6-meter wide video wall that shows all the choices available to you. You can design and personalize your own Dell at our BTO bar and have the most the most personalized PC on the planet made just for you.

Dell Experience Store in Shanghai (Studio Showcase) Dell Experience Store in Shanghai (Mini Netbook Row)

The new Dell Experience Store is located on the first floor of the newly opened Buynow II electronics center at Cao Xi Road and Zhao Jia Bang Road. Our partner, Buy Now, was founded in 1998 and has become one of the most prominent IT malls in China. Now there are 11 Buynow IT Malls, located in major cities in China. In the near future, Buynow will have at least 35 IT Malls in operation across China.

Shanghai now has become one of the hottest spot for tourists all over the world. If you have opportunity to visit Shanghai you are most welcome to drop by at our Experience Store.

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  • JanyKatrie

    i read your all dell news  and get information arround the electronic. i think whenever any body read this hopefully those will be happy.thanks for giving the information.    

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  • genome45

    I think that is wonderful!  Your 360 degree idea related to customer service is an excellant idea, but unfortunately will never go into effect.

    I just purchased a monitor and spent approximately 5-6 hours on the phone, (got transferred a total of 10 times) and online trying to register the product.  No supervisors were available and english speaking representatives were non-existant, the coporate office in Texas must be some where near GOD in heaven.

    Based on the customer service that I received just trying to get a warranty registered, I am taking the monitor back to the store and getting a refund to purchase another manufactor product.

    Dell really fell short on this one.  I never purchase another Dell product!