Wednesday morning at Dell World 2014, Suresh Vaswani, president, Dell Services, introduced digital business services that help customers redesign business processes to improve operational efficiency and engagement at every point in the customer experience, using digital technologies.
“Customers have told us that in order to meet their goals they need to modernize, transform and digitize their business,” Suresh told assembled industry analysts on the second day of Dell’s annual event.
To position businesses for their digital transformation, Dell Services unveiled a new dedicated service line—called Digital Business Services (DBS)—which includes Digital Transformation Consulting and Digital Technology Services, to help customers adapt their business processes and operating models to a take a digital-first approach.
Digital Business Services starts by consulting with companies to better assess their needs. The next steps include creating a comprehensive plan to leverage digital technologies including analytics, mobile, social media and cloud, along with other emerging trends, such as the Internet of Things (IoT). DBS pulls in best practices from Dell’s analytics solutions, experience as a social media pioneer, acquisitions across cloud and business intelligence, deep partnerships and expertise in digital technologies, and IP from across Dell’s end-to-end portfolio.
For example, Dell Services is working with Zurich Insurance, a global insurer, on digital innovation projects that look at the potential for the use of mobile, wearable and social technologies to engage with customers at the right time based on their needs.
According to a recent Forrester Research report, successful digital businesses will work openly in an ecosystem to collaborate and partner in new ways. With that in mind, and to provide unparalleled breadth of services for customers, Dell DBS has built relationships with a broad range of partners across the digital transformation technology areas, including Kony, Apperian, Cloudera, Informatica and many others, and remains vendor-neutral in order to work with additional third parties as needed to best meet customer needs.
Suresh went on to mention specific examples of Dell Services clients that have relied on Dell’s deep technology expertise and end-to-end solutions to help them reimagine their digital business. “At Dell Services, we’re passionate about taking our customers to the future faster.”