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Dell @ HP Americas Partner Conference

This month, Dell launches its new "Partners Wanted" advertising campaign. HP partners got a sneak peek at the ad campaign at the HP Americas Partner Conference in Las Vegas this past week, where we distributed samples of the Dell ad to approximately 800 HP partners attending the conference.  Only the highly-efficient and professional Caesar's Palace security staff prevented our team from reaching all 1,100 HP partners in attendance.

Based on the feedback from our partners, we know that features such as Deal Registration, pricing, certification paths, EqualLogic storage and no messy rebates are what has brought us tens of thousands of channel partners to-date.  We expect those same PartnerDirect features may appeal to HP partners who got the message in Las Vegas last week.

This is playing to win and we will continue to find innovative ways to go on the offense.  We're interested in any ideas you may have.  Send them on!

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