The Best Just Got Better: More Processing Power and Mobility Options for Latitude

During the past couple of years, we’ve seen clear evidence that the workplace is evolving. As employees grow increasingly mobile, they need laptops, 2-in-1s and tablets that enable productivity, protect data and deliver industry-leading manageability and reliability no matter where they are. Just as no two businesses are the same, there’s no “one size fits all” approach to mobility. To be truly useful, devices need to be powerful, flexible and secure enough to be effective in any location and in a variety of IT environments.

The needs of the modern mobile worker, the computing experiences they expect, as well as the requirements most organizations have for their IT management are just a few of the factors we take into consideration when developing our solutions. By listening to our customers and keeping business needs as our starting point, we strive to deliver products that truly improve productivity, efficiency and help our customers’ businesses grow.

That’s why today we’re excited to also announce significant updates to our industry-leading Latitude portfolio of business computing solutions. For starters, the all new 5th Generation Intel Core vPro processors are now available across our recently redesigned family of laptops and 2-in-1s – including the Latitude 13 7000 Series 2-in-1, Latitude 7000 Series, Latitude 5000 Series and Latitude 3000 Series.

Dell Latitude 7000 Series laptops

Just as no two businesses are the same, there’s no “one size fits all” approach to mobility. To be truly useful, devices need to be powerful, flexible and secure enough to be effective in any location and in a variety of IT environments.

By listening to our customers and keeping business needs as our starting point, we strive to deliver products that truly improve productivity, efficiency and help our customers’ businesses grow. 

These updated solutions will allow organizations to enjoy greater CPU core performance, increased graphic performance and a reduction in overall power consumption.

Let me share a few highlights covering what’s new across our award-winning portfolio…  

The Latitude 13 7000 Series is the world’s most secure 2-in-1 solution, and combines a lightweight business Ultrabook and a detachable tablet in one powerful device. The laptop-first 2-in-1 offers a large 13.3-inch display and a professional, ISO-certified backlit keyboard, multiple connectivity options and an Instant Go from sleep mode. For more details, check out the complementary 2-in-1 blog on Direct2Dell which will help you decide which Dell 2-in-1 solution is right for your business.

I’m extremely excited to announce several new updates to the Latitude 7000 Series, the thinnest and lightest Latitude laptop available. The updated Latitude 7000 Series continues to offer all of the features which garnered rave reviews following its initial release, while still providing the world’s most secure, manageable and reliable Ultrabook on the market. These extremely attractive ultraportable notebooks give customers:

  • A thinner and lighter solution than ever before: The new Latitude 7000 Series is available in a 12-inch or 14-inch screen size, offering mobility at its finest, starting at just 19.4mm thin and 2.76lb
  • The most secure Ultrabook on the market: The Latitude 7000 series is designed to enable greater productivity through the integration of industry-leading security solutions including Dell Data Protection and Dell ControlVault providing comprehensive encryption, advanced authentication and malware prevention
  • A notebook designed to be mobile: The Latitude 7000 Series is built with premium materials including  magnesium alloy chassis, woven carbon fiber display backs and Corning® Gorilla® glass NBT on touchscreens, ensuring outstanding reliability
  • A solution fully-equipped for convenience: As with previous generations, the Latitude 7000 Series is the only Ultrabook designed to be compatible with an existing laptop (E-family) docking station. Also, later this spring, WiGig technology will be available enabling seamless connectivity and a desktop free of wires

Dell Latitude 5000 Series laptops

The Latitude 5000 Series, Dell’s thinnest and lightest mainstream laptop, also has been updated and continues to deliver the most secure, manageable and reliable solution on the market. The Latitude 5000 Series offers premium material design features for optimized durability and functionality including a magnesium alloy exterior and LCD display options such as touch screen displays clad with scratch-resistant Corning® Gorilla® glass NBT. Also, we’ve added a new option to the portfolio by including the new Latitude 12 5000 Series featuring a 12-inch display. Starting at just 3.4 pounds and 22.7mm thin, this laptop fits easily into a bag or backpack for productivity on the go.

For small businesses and organizations seeking a reliable solution, the latest Latitude 14 3000 Series is thinner and lighter than previous generations and provides the right balance of mobility and affordability. It will ensure employees stay productive on the go with all-day battery life, spill resistant keyboard with optional backlight, up to 16GB of memory, 1TB of storage and option for Full HD or touch display.  

Finally, all Latitude products are built with enhanced materials to help them withstand the inevitable bumps, drops and jostling mobile products must endure. Latitudes are the most durable mainstream business class laptops having withstood 16 military grade tests, more than any other in its class.

Whether you’re seeking a few systems to start a business or thousands to refresh an established workforce, rest assured that Dell has you covered. Our goal is to be the world’s No.1 provider of commercial client solutions, and more innovations are on the way. Our Latitude portfolio is comprised of the most secure, manageable and reliable commercial solutions available and serve to reaffirm our commitment to help organizations of all sizes achieve their business objectives. 

About the Author: Kirk Schell

Kirk Schell is senior vice president of Dell’s Commercial Client Product Group. In this role he is responsible for overseeing strategy, planning, launch and sustaining programs, brand and messaging for Dell Latitude commercial client products and Dell’s Internet of Things edge computing portfolio. Mr. Schell has held multiple leadership roles in his 18 year career at Dell. Previously, he led the Marketing organization for Dell’s Business Client Product Group and was responsible for product strategy, product planning and management, messaging and overall business performance of the Latitude, OptiPlex and Dell Precision brands. Before that role, he served in Shanghai, China as director of the Vostro Product Group for Dell’s Small and Medium Business (SMB) division. In that capacity he was responsible for the Vostro desktop and notebook product line and Emerging Market products in Dell’s portfolio of SMB products worldwide. Before joining Dell, Mr. Schell served as an officer in the United States Navy in the US Navy Nuclear Power Program. He also served as the United States Navy Liaison to Britannia Royal Naval College, Dartmouth in Devon, England. Mr. Schell holds a bachelor’s degree in mechanical engineering from Rensselaer Polytechnic Institute and an MBA from The University of Michigan. He now lives in Austin, Texas after repatriating in June 2010 from Shanghai, China and the Dell China Design Center.