Dell Launches First Report to Customers


Today Dell unveiled our Annual Report to Customers, our first progress report as a private company.

We are privileged that our only stakeholders are our customers, and we measure our success by their success stories. So appropriately, the entirely-digital report focuses on the stories of our customers and highlights Dell’s growth, investment and innovation – all with an eye on our world’s needs today and into the future.

The report demonstrates how our customers are combining technology with hard work and great ideas to accomplish amazing things – from scaling global businesses to revolutionizing the treatment of life-threatening diseases to empowering students through solar-powered classrooms or helping particle physicists explore the origins of our universe. It’s the story of how every day we’re innovating together with our customers so they can reach their goals, achieve their dreams and do the most good for people and the planet.

To celebrate the release of the report, every time it’s shared on social media using hashtag #DellARC, Dell will donate $2.50 (up to $10,000) toward the Plant a Tree program with the Conservation Fund for habitat restoration in the South Texas Atascosa National Wildlife Refuge. Since 2007, Dell customers have donated nearly $2.9 million and planted more than 678,000 trees – and with your help, we hope to add another 4,000 trees to that total.

For more than 30 years, we’ve seen technology and ingenuity work together to make extraordinary things happen all over the world. Thank you for reading our Annual Report to Customers. Spread the word #DellARC.

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