Dell’s New Commercial PC Lineup Helps Bring Ideas to Life

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CES has seen many “world firsts” over 50 years, and at #ces2017 we’re doing our part to keep that history going with more than 25 new PC innovations that will enable our customers worldwide to unleash their creative potential and bring fantastic new ideas to life.

CES Innovation Award at the Dell Experience at CES 2017

Prior to the holidays, I met with dozens of media and analysts so they could preview the new devices. I knew that we had a great lineup of products to unveil, but was pleasantly surprised at the enthusiastic reaction we received. Several commented that they’re clearly seeing the benefits of Dell’s privatization shining through in this latest batch of new products. Because we no longer need to worry about justifying our product development expenditures to Wall Street, we can push the envelope on product design and take the time we need to bring new systems to market that we know will exceed our customers’ expectations.

The latest result is an updated commercial PC portfolio that incorporates the best aspects of our thin and light consumer product designs without compromising on the security, manageability and productivity demanded by our commercial customers. Our upgraded selection of Latitude and OptiPlex business products include all-new designs that not only meet today’s business needs, they’ll also help address tomorrow’s evolving workplace challenges. We’ve refreshed our entire commercial portfolio with 7th Gen Intel® Core™ vPro™ processors, updated professional graphics options throughout the portfolio, and maintained our industry lead in delivering the world’s most secure and manageable PCs. Our lineup also provides the latest Thunderbolt™ 3 USB-C connectivity options for extremely fast data connections and power provided through a single cable.

“Intel and Dell have a long history of delivering amazing computing experiences for both consumers and businesses,” said Navin Shenoy, SVP and GM of Intel Client Computing Group. “We’re excited to see the performance, responsiveness, and reliability of 7th Gen Intel Core and Intel Xeon processors on display across Dell’s new lineup of laptops, desktops, and workstations.”

Latitude: Inspired by XPS, Tailored for Professionals

With an emphasis on creating beautiful products that people will be proud to carry, the new Latitude ultrabooks and 2-in-1s are not only sexy, they also deliver extremely high performance.

 Dell Latitude 7285 2-in-1 with WiTricity

For the ultimate “no wires” experience, we’re previewing at CES the new Latitude 7285 2-in-1 with WiTricity magnetic resonance wireless charging capabilities and WiGig docking. That means you can move quickly between meetings without the hassle of hooking up power cords and other cables at every stop. Grab the Latitude 7285 2-in-1 and immediately walk away from your desk without disengaging any wires or a physical dock. Return to your desk, set the Latitude 2-in-1 on the power mat, and your PC will begin charging immediately. Also, if you take advantage of a WiGig dock, your content will appear simultaneously on your external display. We believe the Latitude 7285 is the world’s most versatile 2-in-1 because it can be used as a traditional notebook or as a tablet in either detached or 360 degree convertible mode giving owners incredibly flexible options for how they prefer to work. We’ll have more to share about this incredible device during Dell EMC World in May, so stay tuned for more details.

“Dell continues their drive to be first to market with relevant new technology. This collaboration between Dell and WiTricity is making the wireless workplace a reality for customers around the globe,” said Alex Gruzen, CEO, WiTricity. “The Dell Latitude 7285 2-in-1 not only enables a more productive working environment, but accelerates establishment of a resonance-enabled wireless charging ecosystem.”

We’re also introducing the Latitude 5285 2-in-1, the world’s most secure and manageable 2-in-1. Organizations can avail of our Data Security Solutions including Dell Data Protection | Endpoint Security Suite Enterprise encompassing encryption and advanced threat prevention to protect their data and prevent modern threats such as malware and ransomware.  The device also features optional multi-factor authentication, including finger print and smart card readers. Weighing less than two pounds, this incredibly mobile and sleek 2-in-1 has an auto-deploy kickstand that extends up to 150 degrees for multiple viewing angles, including laptop, tablet or desktop mode. Your workforce will remain connected and productive via multiple connectivity options, including 2x2ac Wi-Fi, a USB 3.0 port, 2 USB Type-C ports, optional 4G/LTE and optional WiGig support. And it’s designed to be fully serviceable with easy access screws that allow Dell or Dell-certified technicians to service the 2-in-1 onsite.

We’re continuing to innovate in our traditional “clamshell” business notebooks as well. Our newly refreshed lineup of Latitude 7000 Series Ultrabooks deliver optimum productivity and mobility in thin and light commercial-grade devices with edge-to-edge QHD displays. They’re built to survive the rigors of daily use through premium materials including an alloy chassis, soft touch paint and optional woven carbon. New security features include Windows Hello via an optional infrared camera which facilitates logon using facial recognition, multi-factor authentication features, as well as the ability to include Dell Data Security Solutions for data encryption and advanced threat prevention Docking is simple and seamless through the multiple connectivity options, including DisplayPort™ over USB Type C with Thunderbolt 3 options and Dell wireless docking.

Refreshed OptiPlex Portfolio Drives Innovative Desktop Design and Performance to New Heights

While our Latitude portfolio continues to advance mobile computing capabilities, inside millions of offices, retail stores, hospitals and education campuses, desktops remain the foundation. In fact, 74 percent of workers worldwide still use a desktop as their primary work system.

Dell OptiPlex 7050 desktop

For them, we’ve fully refreshed our portfolio of OptiPlex All-in-One (AIO), Mini Tower, Small Form Factor and Micro Form Factor solutions. We’ve added the new 5250 AIO and 5050 micro form factor PC to the 5000 series lineup, completing our OptiPlex portfolio with consistent form factor options across the entire 3000, 5000 and 7000 series to meet your productivity, security and manageability needs. With up to 7th Gen Intel® Core™ i7 processors and the latest discrete graphics, these powerful devices pack performance into ever smaller, more compact systems.

We’ve also designed a customized peripheral ecosystem for these new OptiPlex desktops that results in a clutter-free desktop and a more productive workforce. Cable management systems are available across the portfolio, and multi-display configurations that have shown to increase productivity by up to 44 percent are also available. And for the ultimate modular AIO solution, the small form factor and micro desktops can be easily mounted out of sight behind their corresponding monitor by using a Dell AIO stand.

All Dell commercial PC solutions are backed by our award-winning services and support. Featuring Dell’s innovative SupportAssist technology, ProSupport Plus is the only complete support service combining 24×7 priority access to expert support, accidental damage repair, and proactive and predictive monitoring for automatic issue prevention and resolution. For example, ProSupport Plus significantly reduced time to resolve a failed hard drive with up to 91 percent less time to resolution and up to 72 percent fewer steps in the support process1.

Pricing and Availability

  • The Dell Latitude 7285 2-in-1 featuring wireless charging will be available in June 2016 on Dell.com in the U.S. Pricing will be made available closer to launch.
  • The Dell Latitude 5285 2-in-1 will be available February 28, 2017 on Dell.com in the U.S. starting at $899.
  • The Dell Latitude 7000 Series Ultrabooks are now available on Dell.com in the U.S. starting at $1,099.
  • The Dell OptiPlex 7050 Micro will be available February 7, 2017 on Dell.com in the U.S. starting at $679.
  • The Dell OptiPlex 5050 Micro will be available February 7, 2017 on Dell.com in the U.S. starting at $599.
  • The Dell OptiPlex 5250 AIO will be available February 7, 2017 on Dell.com in the U.S. starting at $879.

 

 

1Based on Mar 2016 Principled Technologies test report, “Dell SupportAssist Provided Proactive Support for Hard Drive Failure”, commissioned by Dell. Testing conducted in the United States. Actual results will vary. Full report: http://facts.pt/Cr3tEy

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