Recently, we opened Dell retail stores in the Indian cities of Coimbatore and Delhi. This expansion represents the second retail move for us in India, a few months after we announced we’d be selling systems through Croma stores.
The retail stores, which offer colorful laptops that serve as style statements and desktops used as entertainment hubs,are intended to illustrate our commitment to supporting people’s interest in areas like music, movies, gaming and art. Our teams worked to create an inviting space to provide people the opportunity to kick the tires on our products a bit before they buy them. It also gives them the choice of buying a custom system in retail or personalizing even more by buying it directly at Dell.com.
We have been growing our retail footprint around the globe in the past 16 months and are now selling products in more than 15,000 stores. The overall goal behind our multichannel strategy is to make it easier for customers to buy Dell's award-winning products—whether they want to call us, shop via Dell.com or buy them through retail partnerships.