Today, with the Word of Mouth Marketing Association (WOMMA) we’re announcing our external blog policy that calls for all of our employees who are speaking online on behalf of Dell to communicate in a transparent, accurate and ethical manner. What does this amount to? That we’re serious about blogging and we want to encourage our employees to do it the right way.
Those of you who’ve been reading Direct2Dell know that before we launched the blog in July this year, we were finding customers in the blogosphere who needed support. We’re still doing that, and we’re also commenting more on external blogs and message boards. Dell Hell happened just over year ago and while we’re pleased with some of the progress we’ve made so far, we know we’ve just scratched the surface. As more of our folks begin entering more conversations, it seems appropriate that we establish guidelines to encourage those employees to do so in an open, honest and transparent way.
In just a few minutes, we’ll host a conference call with John Hamlin, Sr. Vice President of Dell’s Global Online Business & Global Brand Marketing and Andy Sernovitz, WOMMA CEO, to share more details. Here’s where you can find WOMMA’s Ethics Program details. Dell’s policy is here or click on this link to download a PDF of Dell’s Blog Policy. Later this afternoon, I’ll post a vlog interview with Andy.