Dell SonicWALL Announces New “Reward for Value” for Channel Partners

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I like cars. All kinds of cars. From high speed racers, to utility pickups and even classics like the 1961 Corvette I’m looking to restore in my spare time. Partner programs are a lot like cars.  Some are basic and get you from point A to point B. Others are high performance vehicles designed to thrill. As we announce the new Dell SonicWALL Secure First partner program and Reward for Value incentives at our PEAK16 conference this week in Las Vegas, we’ll unveil a program that I’d like to believe has a lot of horsepower, gives its drivers great controls, and is a dependable ride. 

At the heart of the new program are our partnering engines designed to help our partners deliver the best security possible to protect their customers while creating more value for their business.  We’ve tuned up all the partnering engines – Incentives, Enablement, Support and Services.

For the incentive engine, “Reward for Value” recognizes and rewards partners for the full value they contribute to selling and supporting Dell SonicWALL solutions across the entire customer lifecycle. Whether it’s hunting a new sales opportunity, delivering a proof of concept, attaching incremental security services subscriptions to a sale or demonstrating vertical market expertise, Reward for Value delivers balanced up-front discounts and back-end rewards.

We’re also revving up new partner sales and SE trainings and accreditation tracks – all built on a new partner enablement platform that delivers rich media training content and sales tools designed around the customer lifecycle.  The new accreditations will provide valuable general knowledge on the threat landscape and cyber security, as well as on the latest Dell SonicWALL solutions like SonicWALL Capture our new advanced threat protection offering. 

Additionally, the Authorized Support Partner program is being announced to help partners builds out profitable support and services practices with their Dell SonicWALL solutions. Rich with support and services enablement that will ensure together we deliver customer success, this new program will recognize and reward Partners for owning their customers through deployment, support, optimization and upgrades. We’re also highlighting the momentum we’re building with our Security-as-a-Service and how partners can deliver managed security services on the Dell SonicWALL platform.

With close to 750 Partners attending from across the Americas, this is our largest and most successful partner event in the history of SonicWALL.  In fact, I’ve talked to Partners here who have attended every Peak we’ve hosted over 14 years!  Talk about a loyal and dedicated Partner base.  It’s humbling and an honor to count these companies among our Partners.  And speaking of great Partners, I want to thank our platinum sponsors for co-sponsoring this annual event – Tech Data, DandH Distributing, Securematics, SYNNEX and Ingram Micro. Without them none of this would have happened.

Our Americas business is running on all cylinders, the partnering engines are revving up and we’re thrilled to launch our Secure First partner program and Reward for Value.  With the partner feedback and validation we’re receiving at PEAK, we’ve got our eyes focused on the road ahead and together with our Partners are speeding toward even greater success.

“SonicWALL has proven to be a winner for us in our security practice. We have had a number of wins against other security products because of the support provided by Dell. PEAK16 is in that it enables me to engage with peers and enhance my skills,” says Jeffrey Grant, vice president of Tri-Delta Resources Corp.

“SonicWALL understands partner challenges, enabling us to deliver thousands of customer centric solutions over the 25 years,” said Joseph Tassia, president of Nuoz.

I am meeting one-on-one with our partners this week to listen and help them further with their security mission. Follow @SonicWALL on Twitter and SonicWALL on Facebook with #YesPeak16 to join in the conversation and get updates. We want to hear from you. 

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  • DELL-Wendy N

    Awesome blog Steve – thanks for being such a fabulous, inspiring, innovative sales leader!!