So far, 2016 has been a year of product innovations, market validations and customer successes—a trifecta in most marketing circles. It is, of course, the latter part of that trifecta that matters most. To see organizations such as Shire, Sanofi, Danske Bank, University of Iowa Hospitals and Clinics, and even Dell itself transform their businesses with the help of Statistica is more gratifying to our team than I could ever put into words.
"We have reduced the time we spend on models up to 50 percent with Dell statistica. Our Development process is much leaner and smoother compared to what it was before," said Jens Christian Ipsen, first vice president, Danske Bank.
Those type of customer successes mean more to us than any award or third-party validation out there.
But that doesn’t mean we don’t take third-party validation seriously. And we’re absolutely thrilled to share Dell Statistica’s ranking in the seventh annual “Wisdom of Crowds Business Intelligence Market Study,” published recently by Dresner Advisory Services.
A well-respected source for industry insight, Dresner’s annual flagship study has been expanded to encompass BI and analytics user trends, attitudes and plans for the next three years. More than 1,500 survey respondents weighed in on major business drivers, objectives and overall industry performance. They also ranked 28 individual solutions from a field of legacy vendors, analytics frontrunners and Silicon Valley start-ups.
Dell Statistica was rated an overall leader in customer experience and vendor credibility while scoring substantially above the overall sample based on 33 criteria. We also garnered best-in-class for technical support product knowledge and consulting product knowledge. Perhaps most rewarding was our perfect recommend score from study participants.
Interestingly enough, Dell’s strong showing correlated with a reported organizational shift toward operations driving analytics efforts, outpacing executive management for the first time. While “making better decisions” retained its hold as the top objective, “improving operational efficiencies” was a close second. This tells us BI and analytics are moving from the exclusive domain of the C-suite into lines of business where citizen data scientists are embracing analytics to solve tough business problems.
The ability to empower traditional and citizen data scientists is a key differentiator that likely helped Dell earn a leadership spot for customer experience. After all, we’ve spent three decades evolving our robust predictive analytics solution, while continually enhancing ease of use. Dell Statistica version 13.1 features new functionality that makes it even easier for technical and non-technical users to simplify preparation of structured and unstructured data.
Reusable Process Templates now empower all types of users to share and distribute analytic workflows. Our ongoing commitment to creating a foundation of openness and flexibility continually elevates the Statistica customer experience—and strengthens Dell’s credibility as a trusted, innovative analytics partner. So, does our support for heterogeneous environments as customers want to run any analytics on any data, anywhere, to drive better decisions across their organizations.
In contrast, many legacy providers in Dresner’s study have been slow to adopt open source technologies and self-service analytics capabilities. Some well-known names ranked below the overall study sample. This echoes the growing dissatisfaction customers often voice about how status quo BI and analytics platforms don’t measure up in keeping pace with rapidly changing business demands.
As the BI and analytics market continues to heat up, organizations around the world will seek partners that make the right investments—both in advancing their own platforms and demonstrating strong understanding of what customers are trying to achieve. To accomplish this, you need to fuse outstanding technical capabilities and strong business acumen.
Over the years, Dell Statistica has built a strong base of business knowledge by supporting top pharmaceutical, manufacturing, healthcare, financial services and retail organizations worldwide. In this video, you can hear from Tim Alosi about pharmaceutical manufacturer Sanofi’s business-led strategy that uses Statistica to reduce the cost of service delivery by harmonizing data technology with business practices.
Deep insights and analytics have helped Sanofi and other customers improve quality control, increase market intelligence, reduce supply chain risk, elevate customer experiences…the list goes on and on.
That’s why it was no surprise when Gartner predicted that by 2018, more than half of large organizations globally will compete using advanced analytics and proprietary algorithms. Our customers already are widening their competitive edge with advanced capabilities and unique functionality, such as new edge scoring to address nearly any IoT analytics use case.
Much of what makes Dell Statistica stand out in a sea of solutions is this unwavering focus on making analytics more accessible to more people. The opportunity to democratize analytics remains a guiding force and key competitive differentiator in our business approach, product development and customer partnerships.
What’s your plan for pushing ahead of the pack this year? Connect with me at [email protected] to share your thoughts.