Dell Technology Camp – More Lessons Learned


The third annual EMEA Dell Technology Camp has officially come to a close. More than 400 press, analysts, customers and Dell team members were given the opportunity to speak with Dell and partner experts – including Intel and Microsoft about our latest products and solutions portfolio alongside simulated environments.

Dell Tech Camp 2011

Quite a bit of the discussion at this year’s event yielded itself to Dell’s strategic direction and how we’re forging ahead – so on that note, I’d have to say that my top five impressions, in no particular order, are:

1) Feedback from attendees were we’ve got the strongest-ever selection of products, services and solutions – unique to this year’s Tech Camp was the inclusion of both our commercial and consumer portfolios. Just to name a few…

  • For the public sector, we featured a range of solutions including the cloud-based ‘Virtual Learning’ environment for education and Mobile Clinical Computing desktop virtualization solution for healthcare.
  • In the data center, efficiency was the name of the game with virtualization and storage solutions. For virtualization, Dell’s vStart offering accelerates and simplifies virtualization adoption by providing an easy way to purchase a complete virtual infrastructure solution ready to run physical and virtual workloads. Dell’s Fluid Data storage solutions optimize efficiency, agility and resiliency to slash storage costs up to 80 percent, scale on a single platform and secure data against downtime and disaster.
  • Now the ‘bright and shiny’ – the gaming den featured Alienware’s rich history of innovation and the very latest technology to excite gamers and performance enthusiasts. The connected living room brought to life how every home can achieve the ultimate entertainment experience.

2) Customers are looking for innovative ways to transform their data center – our approach of leveraging what customers have while also providing the bridge to the future is perceived as unique within the industry.

  • For example, Dell’s Virtual Integrated System helps customers capitalize on the efficiencies of the Virtual Era with converged architectures that also preserve and fully leverage existing data center infrastructures without creating technology silos or undertaking a rip-and-replace strategy. With VIS, customers can dynamically scale their environments up or down to match the variability of workloads.

3) Customers are placing value on our single point of accountability for delivering solutions – our design principles of Open, Capable and Affordable resonates with customers who want choice and the ability to pick ‘best in breed.’ But with Dell, once the choice has been made, customers can trust us to be the one provider to give them the service necessary to build a complete solution and the post-sales services to support the environment.

  • For example, if a customer needs to upgrade an exchange server environment, once the hardware is determined through choice, Dell can provide them with the services to build the whole ecosystem – and remain accountable for the system post sale.

4) We’ve taken our partnerships to the next level – Dell is actively working with its partners to jointly develop solutions that drive efficiency for customers.

  • With Microsoft, we’ve embarked on a strategic initiative to drive growth of and deliver integrated management and virtualization solutions. Together, we offer a cost-effective approach that delivers lower total cost of ownership and improved management integration across the physical and virtual layers – which includes the combination of Dell‘s Virtual Integrated System, Dell Advanced Infrastructure Manager and System Center with Microsoft Windows Server 2000 Hyper-V R2.

5) The convergence of consumer and commercial devices is happening even faster than originally anticipated – due to the convergence of consumer and enterprise computing, knowledge workers today want business-class tools with consumer appeal.

  • New to Tech Camp, the design lab team discussed Dell’s overall design philosophy and how we’ve incorporated customer feedback to re-engineer products that have the right level of aesthetic appeal and durability. And, based on these important design principles, we showcased products from across our consumer and business client portfolios. In doing so, we proved that we have a plethora of devices available to suit any task, job or organization.
  • But, equally important, customers are challenged to identify and implement the necessary technologies to manage these devices. As a result, our capabilities in security, desktop virtualization and systems management were well received.

Overall verdict – I think it was a fantastic event where a wealth of information was shared and learned. Our message continues to resonate with customers and influencers alike. They appreciate our drive for efficiency and our Open, Capable and Affordable approach to delivering the right choice for customers.

You can check out more of my thoughts below following a video interview with Darren Waters

Co-sponsor and partner Intel have also included a series of videos and blogs on their Intel IT Galaxy community. Please also check out our YouTube channel for more video footage and Flickr for images from the event.

Continue Reading
Would you like to read more like this?

Related Posts

Gamescom 2019

Welcome to the Gamescom 2019 News Site! Here you will find all the Alienware and Dell happenings at Gamescom 2019, including information about product launches, event coverage and business news. … READ MORE

Conner Adams August 19, 2019
Click to Load More
All comments are moderated. Unrelated comments or requests for service will not be published, nor will any content deemed inappropriate, including but not limited to promotional and offensive comments. Please post your technical questions in the Support Forums or for customer service and technical support contact Dell Support.

2 thoughts on “Dell Technology Camp – More Lessons Learned

  1. The title of this article caught my attention, and I had to leave a comment asking "has DELL really encountered a Lesson Learned in respects to the Dell Streak 5 tablet phone?"

    I ask this question because, you certainly have a GOLDMINE in your laps with this phone. It is the first of tablets to also be a phone. It does get more notice in public than the iphone! Each day at work , when someone visits my desk they always say , with emphasis, what IS that? When they pick it up and see just the first screen alone, they are facinated. Then when they hear that it is a tablet/phone they want one now.

    Lots of opportunities for DELL to really become a force in the mobile world. The recent upgrade I received however changing my phone from 340_14484_31 to 353_15697_31 has reeked havoc on my streak as it has on so many others.  Now, I must 'root' my tablet in order to roll back to its original version and hope i can get it to function as it did before.

    Things like this and bad follow-up and resolutions gives most streak owners the impression that the Streak is not one of your priorities.  But I hope that you have in fact read some of the issues and complaints, taken them into consideration and acted upon them as a lesson learned.

    I am hoping the lesson learned would be positive in that you will continue producing the streak5 and support them and the customers who love these so much.

  2. Thank you for your feedback on the Streak 5, Rico ANDROID. Its good to see we have Streak fans as passionate as you are about the product. Regarding your specific Streak 5 issue, I am sending you a DM to collect more information so we can assist you.



Comments are closed.