E3 Witnesses the Birth of a Legend

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Wow!!! Since E3 started in 1995, I’ve been to 16 of them, and each year I’m still amazed how far gaming has advanced. Alienware was created one year after E3 started and much like the show, Alienware has also grown to be a trailblazing leader in PC gaming. This year at E3, Alienware will feature the latest Legend designed laptops and headsets since announcing the new ID at CES. In addition,  Dell G3 now has Game Shift to optimize your gaming experience in one button. But E3 is not all about our new rigs, we always want to cater to our community, and this year we have esports partnerships, display technology news, and other benefits sure to please our fans.

I’m excited that visitors at this year’s E3 will be the first in North America to see and experience the newest Legend designed Alienware m15 an m17 laptops, recently announced at Computex 2019. This is the first time that Legend will be brought to Alienware’s thin & light systems, built for gamers who prioritize mobility without any compromises. But, laptops aren’t the only thing featuring the Legend design.

The just announced Alienware 7.1 Gaming Headset (AW510H) and Alienware Stereo Gaming Headset (AW310H) will not only join the rest of the already existing peripheral portfolio, like our Alienware Wireless Gaming Headset (AW988), but these two headsets will be the first to bring the Legend design to the portfolio – while still delivering unparalleled clarity, ultra-comfort and fully immersive audio experiences.

Now, for you budget-conscious gamers, be sure to check out the newest member of our G-Series family, the Dell G3 15. We’ve been having a lot of fun with the new Game Shift feature that, with one button, enables maximum fan speed for optimal processor performance to support intense gameplay in short bursts. This newly debuted laptop is already supercharged with the latest 9th Gen Intel Core CPUs and NVIDIA’s GeForce GTX 16 series graphic cards. But the internal features aren’t the only thing getting upgraded.

Alienware and G Series laptops have always offer various premium display options, but I’m excited that more systems will now offer our 144 Hz, 240 Hz, and OLED displays. Additionally, for the first time, we can talk about how our OLED displays include the industry-leading technology, Eyesafe®. For those of you who haven’t heard of Eyesafe® displays, it’s technology that maintains vivid colors while reducing potentially harmful effects of blue light exposure.

Now, while all that is cool, E3 is more than just hardware announcements. It’s about everything gaming, including esports. Since the infancy of esports, I’ve made it a key priority for Alienware to invest and support esports. Educational institutions recognize this, and we are proud to help them infuse esports into their curriculum.  Along with the National Association of College Esports, close to 800 schools in North America belong to the High School Esports League and seek partners to help them develop varsity-level programs that can teach valuable STEM skills to students, whether playing or designing games. Committed to fostering tech literacy in youth, we’re taking this another step further with a new initiative, creating modular curriculum resources for K-12 school environments. You’ll hear more about everything we’re doing later this summer.

Lastly, since its launch nine years ago, Alienware’s loyalty program, Arena Rewards, has benefited players across the U.S. – at E3, we announced its long-awaited expansion to Canada. Arena Rewards doesn’t require a purchase to earn points, which instead can be scored through games and community engagement. Dell Advantage dollars will be available to members in Canada later this Summer; however, Arena Rewards Points can be won today through daily and weekly quests. New Arena membership includes all the benefits of Dell Rewards and have access to game code giveaways, gaming news and more. Existing members can join Dell Advantage through their Arena account settings.

Anyways, time to get the day started, it’s always great to come to E3 – seeing all those giant ads on buildings with gaming themes all around me – and getting to see everyone! I’d love to meet all of our customers and fans who made the trek out this year, so stop by the booth to meet the Alienware family. Our booth is at the entrance of the South Exhibit Hall (Booth #2301). But if coming to meet the team isn’t special enough, come visit just us to snag “first in line” privileges to play our partners’ latest AAA titles like Ring of Elysium, Zombie Army 4 and Rage 2. Our friends at Tobii Software will also be showing off their eye tracking technology on the Alienware m15, the first 15” laptop to integrate the technology. We’ll have a ton of other activities going on at the booth, but if you can’t make it to L.A., follow online at twitch.tv/alienware each day of E3 to get the latest updates or I’ll be sharing my personal experience on my Twitter handle, @AzorFrank.

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