Recently, you may have seen some stories about Dell’s new corporate brand campaign that we’re rolling out in the United States in media outlets such as Advertising Age, Bloomberg and the Austin American-Statesman. Beginning this week, you’ll see our new ads in newspapers, magazines, online, on billboards, in airports and on TV starting July 5.
Update from Lionel: Speaking of television ads, here’s the one that will kick off The power to do more campaign that you’ll be seeing soon:
This campaign is based on “The power to do more” which is Dell’s unified global brand platform. “The power to do more” truly embodies the promise Dell makes to customers everywhere to help them do and achieve more when they use our technology solutions and services. We’ve been running a similar campaign in Germany since March and have seen really encouraging results.
When you think about it, who doesn’t want “The power to do more?” Doctors want to spend more quality time with their patients and less time consumed by paperwork. CIOs want to focus on driving more innovation and efficiency across their companies. Teachers want to do more to help their students prepare for life after the classroom. These are just a few examples of how our brand campaign speaks to customers in a language they understand about how technology can help them accomplish whatever they need to.
One other theme you will see reflected in this campaign is Dell’s evolution from a hardware provider to a credible, enterprise-class services and solutions partner. Lionel wrote a recent post about Dell’s transition. This will also be the focus of our discussions during this week’s Financial Analyst meeting that Dell is hosting here in Austin.
You can also spend a few minutes browsing “The Power To Do More” site by clicking that link or the image below:
This week’s campaign launch is the culmination of a lot of work from many of our team members around the world. Personally, I’m excited to see it taking shape. On behalf of everyone at Dell, we hope that we’ll inspire you to use technology to achieve your dreams. What does success look like to you? What else can we do to help you unlock your potential? Would love to hear your thoughts in comments below or via Twitter where we’re keeping up with the discussion at the #DoMore hashtag.