With all the hype and the need to go green in today’s world, it is imperative to be able to differentiate your products or services as being economically sound. One way to distinguish your product or service from others in the marketplace is to obtain a certification from an independent third-party company so that you can include their logo or "ecolabel" on your product's label and other marketing materials. This is a great way to market your product to green consumers. An "ecolabel" is a label which identifies overall environmental preference of a product or service within a specific product/service category based on life cycle considerations. Many corporations and small businesses see the need for such change in the way they sell their products.
There are many domestic and international certifications to consider. One such company is Green Seal ; it sets the product standards and awards its label to a wide variety of products. There is also the Global Ecolabelling Network; which is a non-profit association of third-party, environmental performance labeling organizations to improve, promote, and develop the "ecolabelling" of products and services.
The Green initiative should be a no nonsense thought for today’s environment. Although, only recently has this topic been publically promoted, it has been a long time coming. As a society we have continued to destroy our ecosystem for many years. If we do not start the re-birth process of our Planet then, what kind of World are we leaving for our future generations?