New Business Attitude

CES is the one of the biggest technology shows in the world, so it can be hard to stand out, especially if you’re a business PC at a consumer show. But, if you’re the smallest, longest-running commercial 14” 2-in-1 ever, beautiful, powerful and versatile, and come with a sort of sixth sense… well then you might have a chance to earn a CES Innovation Award.

We hinted that something big was coming in a recent blog, and we’re excited to finally pull back the curtain. Say hello to the Latitude 7400 2-in-1. Our new Latitude flagship 2-in-1 represents the best on-demand experience available to the mobile professional, and is the perfect convergence of speed, security, mobility, versatility and productivity packed into the world’s smallest commercial 14” 2-in-1.

Today’s employees are more demanding of their technology. Not only wanting portability and connectivity without sacrificing performance, they also look for a work machine that’s beautiful and responsive, because work is where creativity and productivity need to shine. In fact, in our recent Gen Z survey, 91 percent of respondents said technology would influence their job choice when looking across similar employment offers. So we set out to create a work companion that was not only powerful and secure, but also beautiful and as close to frictionless as possible.

Latitude 7400 2-in-1 uses Dell’s new ExpressSign-in to detect your presence, wake the system in about one second, and scan for facial recognition to log you in with Windows Hello. Just sit down at your desk and start working — without control-alt-delete or even reaching for the power button. In fact, it is the world’s first PC to use a proximity sensor enabled by Intel® Context Sensing Technology. When you step away for a break, Latitude will recognize you’ve left and lock itself to preserve battery life and maintain security.

We designed this new Latitude to be the world’s smallest commercial 14” 2-in-1 not for bragging rights, but so it will more easily fit in your bag, your purse or on that airline tray table. We also expect to deliver the longest battery life in its class for days of unplugged productivity during travel. We’ve designed for 24 hours of MobileMark ’14 run time on a single charge using the 78Whr battery option. And when you do have to plug in, Dell’s ExpressCharge gets the battery back up to 80 percent in just an hour. On-the-go pros will have the confidence of connectivity, even when WiFi is unavailable, thanks to Cat16 Gigabit LTE, which is about three times faster than our previous WWAN technology.

Latitude 7400 2-in-1 is completely new from the ground up. No part was left untouched in the quest to deliver a device that IT loves to support and employees are proud to carry. We weighed every design decision against the tiny footprint of our four-sided narrow border display, made possible by a new drop hinge with one-finger opening. From antennae design and placement, to a complete re-think of the thermal solution using a new GORE material infused with the same aerogel used on NASA’s stardust probe, the Latitude 7400 2-in-1 pushes innovation boundaries on every front for maximum capability and performance in the smallest package possible, and does so with a starting weight of just 2.99lbs. For security, we offer the exclusive Dell ControlVault 3 option for hardware multi-factor authentication. Dell even kept a feature many of our competitors have thrown out, but that customers have told us they still use – an optional SmartCard reader. We also integrated a contactless SmartCard reader using the NFC antenna under the clickpad. IT will be glad to know Dell is integrating VMware’s Workspace ONE as well. Latitude has always prided itself on being the most secure, most manageable and most reliable, and this is the kind of engineering behind that claim.

The new Latitude doesn’t just work long and hard, it also looks and feels great. It’s finished in a gorgeous new Titan Gray machined aluminum with a hairline brushed design and diamond-cut edges. The magnesium alloy bottom cover is coated in soft-touch paint that looks good and feels great to carry. This will also be the first Latitude to use our recycled ocean plastics packaging.

Simply put, this is the most beautiful Latitude ever built. So, mark your calendar – availability opens up in March with a starting price of $1599.

If you plan to attend CES in Las Vegas, please join Dell for our press conference at 10AM PST in the Sands Showroom on level 2 of the Venetian to see and hear all the remaining news announcements. Attendance is open to all CES badge holders.

About the Author: Rahul Tikoo

Rahul Tikoo is the Senior Vice President for Client Product Group. He is responsible for portfolio strategy, product management and overall business performance for all of Dell’s Commercial and Consumer PCs. In this role, he leads a team that is passionate about building the best products in the world and running the operational processes that ensure that Dell can continue to innovate, develop, and manage a product portfolio that delights customers. Rahul joined Dell in January 2013 to lead Precision Engineering and Architecture teams, bringing several industry leading & award-winning workstation products to market. After that he became Vice President and General Manager for Precision Workstations in the Product Group, delivering high performance computing solutions to creative professionals across a variety of industries. Rahul then led the Mobility team which included business strategy, product planning and marketing of Latitude and Education mobility notebooks. Before joining Dell, Rahul held a variety of leadership roles at Advanced Micro Devices Inc., a leading semiconductor company, leading Server Platform Development, Global Customer Support & Corporate Quality among many others. Rahul holds a Masters in Electrical Engineering from Michigan State University and is currently based out of Austin, Texas.