It’s a new year and a new beginning for Dell, our customers, partners and team members. 2013 brought a lot of excitement as Dell became a private company, and 2014 is poised to be our most exciting year yet – a year of innovation, growth and firsts.
To kick off the new year, Dell launched a new advertising campaign on New Year’s Eve – our first since becoming a private company. The “Beginnings” campaign grew from a desire to revisit Dell’s roots and reignite the entrepreneurial spirit that propelled our early success. It celebrates the dreamer and visionary – the person who knows that game-changing innovation begins with an idea coupled with unrelenting passion. The focus is on the humble beginnings and untold stories of some our most iconic customer brands. Did you know, for example, that the idea for Dropbox came to the founder, Drew Houston, while he was waiting at a bus stop?!
Over the coming months, Dell will be reaching out to customers across all platforms – print, online, TV and more – in new and different ways, celebrating the Power to Do More and, hopefully, inspiring a new generation of beginnings. Check out what The New York Times had to say about our campaign and take a look at our first TV spot here:
We are proud to be part of these brands’ stories, helping to make the unimaginable possible through access to the right technology. For example, Shutterfly, the market leader in digital personalized photo products and services, turned to Dell to help support their growing storage, database and applications needs. Today, Dell server technology powers 90 percent of Shutterfly’s production infrastructure, and clients and servers are managed by Dell KACE. We don’t take credit for their successes, or any of the companies featured in our beginnings campaign, but we do have a shared belief to challenge the status quo, disrupt the norm and create something that has the power to transform industries, and ultimately, the world. That’s what the Power to Do More is all about.
We want to hear your “Beginnings” stories – please post your comments here on Direct2Dell.
A very Happy New Year from all of us at Dell!