OEMs: Is Your Hardware Partner a "Poser?"

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Lately we’ve seen plenty of players claiming to serve what they call the OEM market by issuing bold headlines around “TCO” and touting capabilities that, frankly, do not really address the needs of real OEM customers. It’s time to set the record straight.

As opposed to some others in the marketplace, Dell OEM is serving the needs of Original Equipment Manufacturers exclusively by facilitating the way in which they can deploy their solution leveraging industry standard hardware and global support services.

Our organization is direct and global with no middle-men.

We open the entire Dell product and services portfolio to meet unique OEM customers' needs in a variety of markets like medical devices, kiosk, security and surveillance, industrial automation, media and broadcasting — where IT is not the focal point but an enabler.

There is no learning curve necessary here for Dell. We’ve been in this business for more than ten years. In fact, we offer a series OEM class hardware and services that are specifically certified and engineered to for this market, with more on the way this year!

I’m not talking about VARs here. Dell has a specific focus called Dell Partner Direct that works with channel partners.

I’m talking about customers with their own product development organizations, their own operational processes, serving the unique needs of their own marketplace.

With respect to OEMs that require an appliance solution, there is no other IT supplier out there that provides a more comprehensive program than Dell. We don’t need to prop up a third party partner in order to enable OEMs to go to market with their own customized appliance. In spite of spurious claims to the contrary, a truly compelling appliance program is one that works – today. Ask Google, Symantec or and IronPort for details on how we do it.

Also, when it comes to engineering and global service and support, lip-service just won’t do for OEMs. On the engineering side, we have a dedicated team of OEM engineers crafting OEM-class solutions to meet the needs of this market. We are also thrilled with the release of our 11th generation of PowerEdge servers that we uniquely designed with appliance solutions in mind.

And when we talk about global support services, No. 1 with TBR speaks for itself.

At Dell, we don’t look at this market as an opportunity to displace the competition at end-user sites. We are in this business to help SIMPLIFY OEM solutions by freeing up time and money to accelerate innovation.

Specifically, we help OEMs:

  • Go to market faster by leveraging industry standard hardware that can be customized inside and branded outside to suit their needs and offer a dedicated account team empowered to support any product and service we offer;
  • Run their operations better with tier one quality and a variety of in-factory and advanced logistics capabilities;
  • Grow their business smarter by leveraging Dell’s global services offerings, dedicated lifecycle management and build to order model as their own.

In all, Dell offers and umbrella solution for OEMs of all different shapes and sizes in a totally open-minded way. We are completely focused on OEM needs and recognize that not every user of industry-standard hardware and services is trying to solve problems in a data center or on a desktop.

I'd love to hear from you, so feel free to leave a comment below. If you're interested in what Dell OEM can do for your business, contact us here.

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