PEAK16: SonicWALL—A Nimble, Strategic Channel Partner

As PEAK16 comes to a close, I would like to recap some of highlights from the numerous conversations with our world class and loyal VAR community.

From the stage, the close to 744 channel partners in attendance heard about the latest ways to protect customers while ensuring IT is a business enabler, especially in light of the growing pervasiveness of ransomware. I trust that all those who attended are leaving Las Vegas with expanded knowledge, tools and solutions to equip their customers to open their own ‘Department of Yes.’  We have an amazing VAR base who deploy and manage secure networks for 32 percent of the SME market (According to Infonetics Q1 2016).

We highlighted the new SonicWALL Capture Advance Threat Protection Service which is fully operational and provides arguably the best Advanced Persistent Threat (APT) and ransomware prevention in the market. This cloud based service, available with Dell SonicWALL firewalls, provides advanced threat detection and sandboxing with a multi-engine approach to stopping unknown and zero-day attacks at the gateway and with automated remediation.

New Cloud Security Management Solution to meet growing demand for Security-as-a-Service

In order to help our VARs drive operational efficiency and meet the growing demand for security-as-a-service, Dell SonicWALL announced a technology preview of its Cloud Security Management Solution. This Cloud Global Management System (GMS) will enable partners to scale even faster, with streamlined deployment, management and reporting. We are in beta today.

PEAK16—The Buzz in the Halls

Beyond the official keynotes and breakout sessions, the buzz at Peak16 was around the upcoming acquisition of SonicWALL by Francisco Partners and Evergreen. Announced earlier this summer, the sale will allow SonicWALL to become an even more nimble and strategic network security solution provider. Our new Secure First Partner Program will help partners differentiate their offerings in the marketplace, while ensuring we provide the right partners increased profitability based on the level of value they provide to our customers.

“I started attending Dell SonicWALL’s PEAK again since it relaunched in 2014. During this period my company has grown in excess of 30 percent each year with SonicWALL network security solutions and as a result just recently outgrew our office space and relocated to our own building two weeks ago. I don’t think this growth is by any accident, as the networking, contacts and content at these PEAK16 Conferences leave me charged up with new ideas and seeking new opportunities to expand our business,” said Steven J. Ryder, president, True North Networks, LLC.

It was great to reconnect in-person with our channel partners at PEAK16. Thanks to our loyal partner network, our solutions are actively providing secure access to more than one million networks, ranging from small businesses to leading retail and education institutions.

About the Author: Curtis Hutcheson