Spicing Things Up at Dell With SpiceHead Feedback

SHARE:
Copied!

Cover of Spiceworks 2014 State of IT Budget ReportAccording to a report released yesterday by Spiceworks, North American IT professionals are optimistic about hiring, revenues and infrastructure investments in 2014. They are also optimistic about the prospects for growth within their organizations.

As a company that strives to give those growing companies the power to do more, wouldn’t it be great to get a group of those IT professionals to come and talk directly to your teams and let them know what works and what doesn’t?

That is what Dell and Spiceworks did with their “Spiceworks Unplugged” event on January 15.

If you are not familiar with Spiceworks, it’s essentially the LinkedIn for the IT industry. The company offers a free IT inventory and monitoring tool that also encompasses help desk functionality and an IT community with over four million users.  Dell has been involved with Spiceworks for several years. It enables us to get feedback from the professionals using our products, address any issues they might have and hopefully prevent some, while also providing awareness of Dell’s end-to-end technology solutions.

Recently four of their users, also known as SpiceHeads, participated in a panel style discussion at Dell’s headquarters around how they use the Spiceworks and what types of marketing material relate to them or grab their attention. While also providing some candid feedback to Dell on what we’re doing right and what we could improve on.

Panel of SpiceHeads speaking at Dell

There were many discussions around their buying process, a day in the life of an IT admin, and what technology are they looking forward to. What I enjoyed was the raw feedback of the panelists around what marketing ad’s worked and what didn’t. As you would expect from a group of IT professionals they want something that is not just trying to sell them something, but rather something that is funny or witty and will grab their attention.

According to the panelists about 75 percent of their time is spent in the help desk part of the tool and the other 25 percent in the community. In learning that, I asked would they find it useful if we could find a way to embed some of the how-to videos we create on DellTechCenter.com into the Spiceworks platform. They all agreed it would be very useful because those 3-8 minute videos would help them with solving specific trouble tickets.

All-in-all I think it was a great event with lots of valuable feedback. I know for me personally it has opened up a lot of possibilities for the way we use our TechCenter content. Hopefully this won’t be the last Dell/Spiceworks event. 

Continue Reading
Would you like to read more like this?

Related Posts

Dell Technologies at SXSW 2019

Dell Technologies had a strong presence at SXSW this past week. THE EXPERIENCE by Dell Technologies hosted a variety of interactive discussions, learning sessions, live tech demos and epic entertainment … READ MORE

Conner Adams March 22, 2019

Stories from Sundance 2019

Every year, the Sundance Film Festival brings thousands of filmmakers from all over the world to Park City, Utah, and gives them the opportunity to share their work and celebrate … READ MORE

Tom Tobul March 6, 2019
Click to Load More
All comments are moderated. Unrelated comments or requests for service will not be published, nor will any content deemed inappropriate, including but not limited to promotional and offensive comments. Please post your technical questions in the Support Forums or for customer service and technical support contact Dell Support.