At Dell, we love our small business customers! Not only do we love supplying their technology needs, we love hearing their stories and seeing their business thrive.
There are 27.9 million small businesses (<500 employees) in the US compared to just 18,500 firms with over 500 employees (Small Business Administration). That makes for a lot of variety in the small business community: what they do, who they are, where they operate, why they operate.
As the VP of SB at Dell, one of the best parts of my job (can I even call it that) is meeting the people who make up the small business community. Every story is unique.
So we’re starting a monthly series to shine the spotlight on a small business, who they are, and their unique spot in the small business community!
First up is Curious Nature Apothecary, an apothecary out of Rhode Island that sells a line of “botanically based, naturally aromatic products for body, skin and senses.”
E: What is your favorite thing about being a small business?
G&J: Since it’s just the two of us, we get to do everything! Though it can be overwhelming at times, it always keeps things interesting and we’ve learned a lot. Having control over all the details and seeing the process through from formulation and packaging to marketing and sales is immensely gratifying.
E: What is the biggest challenge associated with being a small business?
E: How has technology played a role in your business?
G&J: Our business celebrates analog things, like nature, getting outside, disconnecting, slow living, and self-care. Without technology, though, we would have had real difficulty sharing our message. Our website and social media accounts are our primary way of connecting with our customers and reaching potential stockists.
…as we grew, we recognized a need for more efficient systems across many areas of our business…
E: How has Dell been a part of your small business journey?
G&J: Our products are uniquely us, emphasizing fresh ingredients of exceptional quality and gentle, authentic aromas. We draw inspiration from our love of nature and our favorite memories, places, and stories.
E: What is your advice for other small businesses?
G&J: We’ve been so fortunate in our mentors, collaborators, and friends. As small business owners, we can grow and succeed when we support other small businesses, share knowledge, and foster partnerships.
