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Substance and Style – Smart, reliable and fashionable technology

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We know
that first and foremost, you want your technology to work. You need a laptop
that guarantees you can be connected at all times, whether to respond to that
important email, find out where the venue du jour is for a night out, or
research the perfect payday purchase – but you also want this indispensable
companion to look chic as well. Too much to ask? Never. Today, more than ever
before, we offer a huge range of fashion-forward, stylish laptops that not only
look great, but are also an investment piece that will see you through season
after season.

To get
these mobile models out in front of you, we've partnered with some of the best
in the biz to spread the word. To coincide with London Fashion Week, top fashion
bloggers were able to blog-without-backache on our new colourful Mini
10
netbooks straight from the front row
–  in full view of the fashion elite. Catwalk Queen
and Fashionbite,
two very influential bloggers on the style scene, were thrilled with these
compact computers. Catwalk Queen described the Mini 10s as "becoming our best
friends" during the show," while Fashionbite was impressed by the "cool, little
blue Notebook laptop." According to her, "it pops easily into my handbag bag-
perfect for front row blogging." What more could you ask for?

Fashion
bloggers weren't the only ones to benefit from creative connectivity. During
London Fashion Week, editors spend their time running from show to show without
a lot of time to file stories, write notes or conduct research on designers. To
help ease the pressure, media attending the Vauxhall Fashion Scout event,
an organisation set up to discover new and emerging fashion talent, had the
benefit of a fully kitted out press room, including our powerful multimedia
notebook, the Studio 15, in a range
of colourful Design Studio patterns.  

Our stylish
laptops also caught the eye of my-wardrobe.com, the UK's leading online retailer of
'accessible luxury' designer fashion. "My purple Dell Mini 10 was the perfect
accessory for fashion week this season.  I carry everything around in my
bag, which has become larger and heavier every season, so my Mini 10 was just
the right size to carry around from show to show.  From noting down the
key pieces and new collections from the shows and checking in on emails and the
new in pieces on my-wardrobe.com, it really was my fashion week find." 
Sarah Curran, Founder and CEO my-wardrobe.com

In the
coming months, my-wardrobe.com will be an exciting new partner in the UK,
offering the Dell Mini 10 collection on their website – meaning shoppers will
be able to coordinate their laptop with their look.  Whether it's this
season's tribal or nude trend, the stylists at my-wardrobe.com will recommend a
Dell Mini 10 to match or even update an outfit. Follow @DellUK and @mywardrobe
on Twitter for more fashion news and events
coming up over the course of the year, including an exciting new partnership
with Grazia, one of the UK's
favourite fashion magazines!

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