Sustainability Programs Spring into Action


I am thrilled to assume responsibility for Dell’s sustainability programs and very much look forward to carrying on this important work for our customers, our company and our planet. While I have been part of Dell’s green efforts for a number of years, I have just taken on this new role in recent weeks and can see the passion and momentum up close in a different way it touches stakeholders. My goal is to put an even greater strategic lens on how to continue our leadership in these critical areas like greener more efficient products, climate, packaging and recycling.

We very much appreciate the help we’re receiving from the community. Earlier this week, we held a CAP Days event (#DellCAP) in Round Rock on sustainability where leading bloggers, experts, and customers passionate about green topics shared their points of view with us. Extremely valuable to me personally and to our team. Here’s a couple of pictures. You can view all other photos from the #DellCAP Day Sustainability event on the Dell Flickr channel.

DellCAP Sustainabiity Event - March 2011

#DellCAP Photos and videos by Austin-based


Graphic recordings by Bold Muse Creative

Next week, we’re looking forward to being part of the annual Fortune Brainstorm Green (#Fortunegreen) conference in California, where environmental and industry leaders gather to discuss progress and new ways to address continuing and new issues in sustainability. We encourage you to be part of the Fortune Brainstorm Green event virtually, by registering here. My colleagues Trisa Thompson and Oliver Campbell are both on panels discussing topics top of mind in the sustainability world. First out is Trisa who joins a panel discussion on the New Economics of Land—how can companies like Dell, and others through technology and community outreach contribute to reducing energy, reducing paper and perhaps even reducing the need to build out space. Later Wednesday morning, our packaging guru, Oliver Campbell will provide an update on the latest initiatives around sustainable packaging. He and his team have been innovating in this area and delivered great green value to our sustainability portfolio.

I hope you’ll continue with us on this journey…we have made a lot of progress around sustainability yet we have a long way to go. I look forward to the conversation.

To keep up with Dell’s sustainability and corporate responsibility efforts, follow us on Twitter: @CSRatDell

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One thought on “Sustainability Programs Spring into Action

  1. David & team,

    Congrats and keep up the good work. It feels awesome to be part of a company that embodies "It's not what you sell, it's what you stand for". I followed the conversion @ the #DellCAP yesterday and I found it very inspiring. I had no idea we are doing cool things around sustainability.


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