A High-Performance Card Trick: New NVIDIA GeForce GTX 1080

For the last 20 years innovation has been what defines Alienware’s high performance gaming systems.  So we know innovation when we see it and we’re happy to congratulate NVIDIA for advancing graphic capabilities in gaming once again with the launch of its GeForce GTX 1080 GPU with breakthrough Pascal architecture … READ MORE

Joe Olmsted May 26, 2016

All Channels Serve… Gamers! Introducing Alienware TV

Some of our favorite games are MOBA’s (mine is LoL) and as I think about how we are serving the gaming community; I’m reminded that we’re in the midst of an epic match. We are different hero types, navigating multiple lanes to accomplish a common goal (of course there is … READ MORE

Bryan DZ May 11, 2016

Amplify Your VR Experience

PC World called the Alienware Graphics Amplifier “the Ark of the Covenant of mobile gaming: a whole lot of gaming awesomeness.” Biblical metaphors aside, you already know that our Graphics Amp for $199 can enhance the intensity of your laptop, cranking it up to desktop-worthy performance. The question is: Can … READ MORE

Joe Olmsted April 19, 2016

Alienware + HTC + Valve. Vive La Difference!

Virtual reality (VR) is rocketing into the next sphere in 2016, and there’s no better way to power that thrust than Alienware’s Vive Optimized PC’s. Today we’re excited to help amplify the announcement of the consumer edition of HTC’s Vive virtual reality system in partnership with Valve’s SteamVR game platform. … READ MORE

Frank Azor March 4, 2016

More Detail on Alienware and Oculus Rift

“2016 is the year of virtual reality.” That statement Alienware and XPS General Manager Frank Azor makes in the video below might sound like hyperbole, but after CES 2016 and all the products and experiences there related to virtual reality (VR), even this somewhat-jaded virtual world evangelist can believe it. … READ MORE

Laura Pevehouse January 14, 2016

One Small Step for Alienware, One Giant Leap for Gaming

Just as we have for nearly 20 years, Alienware is committed to driving innovation in gaming and we see VR as the next frontier.  We’ve been working for years to help develop the best technology to drive VR experiences, and inject the same innovative, iconic design that’s made us leaders … READ MORE

Frank Azor January 6, 2016

Great Resolution – And Portability – For the New Year

January is a month of new possibilities. For many of us, it begins with an ambitious list for the new year, and that’s certainly true for Alienware. As a company known for industry-leading innovation, we can celebrate past successes, like our award-winning 18” notebook and Area 51 desktop, but we … READ MORE

Joe Olmsted January 5, 2016

"Game On!" for Alienware Steam Machine Pre-Orders

It wasn’t too long ago that this labor of love began; Alienware and Valve started collaboration on an easy, open and simple way to play PC games in any room. The goal: take Alienware design innovation, performance, reliability – and then marry it with one of the most immense game … READ MORE

Frank Azor October 15, 2015

Power (An Extra 1800 RPM) to the People

From the suffragettes of the ‘20s to the hippies of the ‘60s to activists of every stripe today, citizens have risen up to make the world better. Social media is the modern megaphone, and the collective voice of the people – known since ancient times as the vox populi – … READ MORE

Joe Olmsted October 13, 2015

Alienware Heads Into Fall with Crisp New Portfolio

“Pax” may mean “peace” in Latin, but it’s been anything but peaceful since PAX Prime in Seattle little more than a month ago. I can understand the excitement around launching our new portfolio of products: the next-generation Alienware X51 gaming desktop, updated Alienware 13, 15 and 17 notebooks, and, back … READ MORE

Frank Azor September 29, 2015
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