Dell’s 23 Confessions

Now's not the time to mince words, so let me just say it… we blew it. I'm referring to a recent blog post from an ex-Dell kiosk employee that received more attention after the Consumerist blogged about it, and even more still after we asked them to remove … READ MORE

Lionel Menchaca June 16, 2007

Dell IdeaStorm: Turning Up the Volume of Customer Voice

In 1996, we launched www.dell.com to provide technical support resources to our customers. Soon after, we began selling hardware over the Internet. Back in the early days, most of the focus was on e-commerce. Today, having a web presence increasingly means giving customers a way to share their … READ MORE

Lionel Menchaca February 16, 2007

Dell’s External Blog Policy

Today, with the Word of Mouth Marketing Association (WOMMA)  we’re announcing our external blog policy that calls for all of our employees who are speaking online on behalf of Dell to communicate in a transparent, accurate and ethical manner. What does this amount to?  That we’re serious about … READ MORE

Lionel Menchaca November 9, 2006

Real People are Here and We’re Listening

Yesterday was the first official day of Dell’s one2one weblog and already Jeff Jarvis and Steve Rubel were kind enough to tell us what we’re doing wrong. Thanks for the feedback, guys.  We'll keep working to get it right. Shel Holtz weighed in a bit more constructively.  Our … READ MORE

Lionel Menchaca July 11, 2006
Click to Load More