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The New Vostro: Dell Fuels Commitment to Small Businesses in Emerging Countries

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Over the past year, the BRIC countries have been a focus of much business and economic discussion. Not only do they represent 85% of the world’s population, but they continue to shape the business world, especially for global companies like Dell (BRIC+10 countries account for 12% of Dell’s revenue).

Approximately 500 million new businesses will launch over the next five years, most of which will be from emerging countries (ICSB forecast). From thousands of conversations with small businesses and channel partners in emerging countries, we found that these business owners battle a barrage of issues when it comes to incorporating technology. The prohibitive cost of technology (especially when it comes to mobility) and the ease of set up and maintenance plague small businesses trying to grow in emerging countries.

Because of these specific requirements, we’ve extended our Vostro product line to provide customers in high growth economies and emerging countries the technology necessary to meet their unique business needs. The new Dell Vostros include two laptops and two desktops designed to address the computing needs of small businesses, governments and educational institutions in the world’s high-growth economies and emerging countries. These systems are part of an affordable, quality technology solution that small businesses can rely on to meet everyday basic computing needs. With the new Vostro products, small businesses will be able to deploy and maintain technology while still having easy access to Dell support and services, without costly non-essential components. For more product details, check out Lionel’s post and related vlog on Direct2Dell.

Most of the products announced today will be sold through local Dell solution providers, distributors or retailers. Over the next two months the new Vostro products will be available in more than 20 countries across Asia, Africa, Europe and Latin America.

The Vostro A860 (15.6in laptop) is the only new system that will be offered globally and will replace the current entry-level Vostro 1000 starting in late September. Pricing and availability of the new Vostro products will vary by country. For details on the dates go to www.dell.com/newvostropresskit.

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