Turning your laptop into a work of art with Dell Design Studio

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For those of you who appreciate a laptop that reflects your personal style, today in the U.S. we are unveiling a refreshed Dell Design Studio bursting at the seams with more than 120 new designs, artists, colors, patterns.

We updated the Dell Design Studio to provide even more choices for personalizing the exterior of Dell’s popular Studio 15 and Studio 17 laptops, and at the same time offer and immersive online shopping experience similar to touring an art studio.

This announcement follows up on our commitment late last year to regularly release new artist collections and different themes. I personally curated this collection, called “Today,” celebrating today’s launch of Dell’s new Design Studio concept and recognizing that today the computer has becomes a modern-day canvas for artistic expressions.

New artists join the online gallery including widely known artist and designer Deanne Cheuk, Maya Hayuk, Jason Holley, TWEEQIM (the design studio made up of husband and wife team miQ and Thuy3), Thailand native Korakrit Arunanondchai, Filth (the nom de guerre of designer and artist Lucas Irwin), painter Robert Hargrave, Peter Stevens, Keith Warner and OBVLN.

I see this level personalization as a natural extension of Dell’s “build to order” model that revolutionized the PC industry. Our goal is to take it to the next level in which wherever to take your PC it reflects “This was built for ME.”

Also being ushered in is a selection of original Design Studio creations – or “classic” designs. These represent the most popular works of art including more than 50 PRODUCT (RED) designs, which contribute $20 to the Global Fund in the fight against HIV/AIDS in Africa. For those of you outside the U.S. –stay tuned – we are working hard to share the Dell Design Studio virtual gallery experience on a global basis in the near future.

I welcome your thoughts on this new collection, the classics and any thoughts around future themes. This is an exciting time in the PC industry we are having a blast designing cool devices – from hide-away netbooks to in-your-face gaming desktops and everything in between – let us know how we are doing.

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