Company Updates

Turning your laptop into a work of art with Dell Design Studio

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For those of you who appreciate a laptop that reflects your personal style, today in the U.S. we are unveiling a refreshed Dell Design Studio bursting at the seams with more than 120 new designs, artists, colors, patterns.

We updated the Dell Design Studio to provide even more choices for personalizing the exterior of Dell’s popular Studio 15 and Studio 17 laptops, and at the same time offer and immersive online shopping experience similar to touring an art studio.

This announcement follows up on our commitment late last year to regularly release new artist collections and different themes. I personally curated this collection, called “Today,” celebrating today’s launch of Dell’s new Design Studio concept and recognizing that today the computer has becomes a modern-day canvas for artistic expressions.

New artists join the online gallery including widely known artist and designer Deanne Cheuk, Maya Hayuk, Jason Holley, TWEEQIM (the design studio made up of husband and wife team miQ and Thuy3), Thailand native Korakrit Arunanondchai, Filth (the nom de guerre of designer and artist Lucas Irwin), painter Robert Hargrave, Peter Stevens, Keith Warner and OBVLN.

I see this level personalization as a natural extension of Dell’s “build to order” model that revolutionized the PC industry. Our goal is to take it to the next level in which wherever to take your PC it reflects “This was built for ME.”

Also being ushered in is a selection of original Design Studio creations – or “classic” designs. These represent the most popular works of art including more than 50 PRODUCT (RED) designs, which contribute $20 to the Global Fund in the fight against HIV/AIDS in Africa. For those of you outside the U.S. –stay tuned – we are working hard to share the Dell Design Studio virtual gallery experience on a global basis in the near future.

I welcome your thoughts on this new collection, the classics and any thoughts around future themes. This is an exciting time in the PC industry we are having a blast designing cool devices – from hide-away netbooks to in-your-face gaming desktops and everything in between – let us know how we are doing.

About the Author: Ed Boyd

Ed joined Dell in October 2007 initially to lead the Consumer Experience Design Group. In 2010 Ed’s role was expanded to cover Dell’s Commercial and Enterprise businesses too. Ed is responsible for Industrial Design, User Experience Design, and Advanced Design. Ed’s strategic vision is helping Dell define and deliver award winning products and solutions. Before joining Dell, Ed served as Global Creative Director for Nike’s Athletic Training Division. There his primary focus was vision and strategic design direction for Nike’s athletic training businesses, encompassing the total consumer experience (product, services, events, and retail). Ed had more than ten years’ tenure at Nike where he developed extensive experience in understanding consumer needs and desires and translating these insights into rich and meaningful experiences. Before Nike, Ed worked at Sony in New York & Tokyo. He worked on numerous product categories (home audio and video, telecommunications, television, professional mass storage, and in-flight entertainment. There he learned how to balance design and technology to create compelling customer propositions. Ed received a BFA in Industrial Design from the Columbus College of Design, Columbus Ohio.